Infinix, a forward-thinking technology brand designed with young consumers in mind, continues its upward trajectory with a fifth consecutive quarter of year-on-year growth. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved an impressive 18.8% increase in global smartphone shipments during Q2 2024, compared to the same period last year. This accomplishment reflects the brand’s rising prominence in global markets and its ability to meet the needs of modern consumers.
“These results in Q2 2024 are a testament to our dedication to innovation and our deep understanding of global consumer demands,” said Tony Zhao, General Manager of Infinix. “We are dedicated to advancing our products and services, fostering meaningful connections with our audience, and spearheading technological innovations to empower young people worldwide.”
Remarkable Growth Across Multiple Markets
Infinix’s sustained achievements have established it as one of the top five smartphone brands in more than 20 important global markets. The brand maintains its No. 1 standing in strongholds such as the Philippines and Pakistan, while emerging regions like Malaysia, Indonesia, Algeria, and Saudi Arabia reported remarkable year-on-year shipment increases. These gains range from 50% to a staggering 469% during Q2 2024, demonstrating the brand’s ability to capture new markets and maintain relevance in established ones.
A key factor behind this growth is Infinix’s commitment to consistently delivering innovative and user-friendly products. In the first half of 2024, the brand introduced its flagship NOTE 40 series, equipped with Infinix’s proprietary Cheetah X1 chip, the groundbreaking All-Round FastCharge 2.0, and the innovative Infinix MagKit for uninterrupted usage. In collaboration with BMW Group Designworks, Infinix also introduced a sleek Racing Edition smartphone, combining performance with a stylish design to appeal to tech-savvy consumers.
Pioneering Innovation in Mobile Gaming
In the competitive mobile gaming sector, Infinix is making waves with its GT 20 Pro gaming smartphone, which became the first in its price category to feature a dedicated gaming display chip. This advancement enables users to enjoy popular games like PUBG Mobile and Honor of Kings at a smooth 120FPS, setting a new benchmark for gaming smartphones in its class. Infinix has bolstered its standing in the gaming community by collaborating with renowned game IPs and prominent esports events, including PMSL, PMWC, MAL, and MDL. Additionally, the brand has hosted several gaming tournaments, further deepening its connection with mobile gaming enthusiasts.
Social Responsibility and Global Partnerships
Infinix’s dedication to empowering younger generations extends beyond its products and innovations. The brand collaborates with UNESCO and Google to provide AI and robotics education to teenagers through its CogLabs workshops. Furthermore, Infinix has formed strategic alliances with MediaTek and Honor of Kings to push the boundaries of mobile gaming technology. In collaboration with Samsung’s System LSI Business, Infinix has introduced industry-leading features, including the world’s first 108MP AI-powered deep learning algorithms.
This focus on innovation and social responsibility has garnered Infinix significant recognition. The brand was ranked as the sixth most innovative company in the Asia-Pacific region by Fast Company and placed among the Top 50 Kantar BrandZ Chinese Global Brand Builders for 2024.
With a commitment to driving technological advancement and social impact, Infinix is poised to continue its growth while empowering youth globally through innovative products and initiatives.
