- Online searches for “boater hat” reached a record high this week, after Melania Trump donned the style during her husband’s inauguration.
- Inquiries about Melania Trump’s hat momentarily overtook searches for Donald Trump’s speech during the presidential parade on Monday.
- The new First Lady’s hat sparked 317,622 searches worldwide within one day, especially from Ukraine, compared to 706,295 for Mr Trump’s inaugural speech.
- Even searches for the newly launched $Trump and $Melania memecoins were higher than for Bitcoin up until 3 AM (DC time).
Melania Trump stole the show from her husband during his inauguration as the new president of the United States. It happened during the presidential parade, when global inquiries about the First Lady’s hat were higher than for Donald Trump’s speech. Moreover, searches for “boater hat” have never been as high in the past five year as they were following Mr Trump’s inauguration as America’s 47th president.
According to a report from JeffBet, for eight minutes, Mrs Trump’s hat was more popular than what Mr Trump said during his inauguration speech. It happened while the members of the new administration started lining up to greet their supporters at the inauguration parade at Capital One Arena in Washington, DC.
On Monday alone, there were 317,622 searches for “Melania hat” and “Melania Trump hat”. That day, Ukraine viewers are the second most keen nation to find out more about Mrs Trump’s headwear, after Americans. Over the next days, searches for Mrs Trump’s viral hat came mainly from the US, Denmark, Canada, Ireland, Slovenia, Australia, New Zealand, the United Kingdom, Switzerland and Austria.
The wide-brimmed navy wool boater hat, trimmed with a white ribbon, created by New York designer Eric Javits, caused an online frenzy since its debut, but it surpassed searches for Mr Trump’s inaugural speech between 5:24 and 5:32 PM (DC time). Overall, there 706,295 global inquiries for “Donald Trump speech” and “Trump speech” on inauguration day.
Furthermore, this is the most people around the world have searched for “boater hat” in the past five years. Before the week ended, there were 11,960 Google searches for “boater hat”, nearly four times more than the weekly average for half a decade prior to this.
The new residents of the White House each launched their own memecoins on Monday, only hours before the swearing in ceremony, and overtook Bitcoin in popularity. More people searched for Mr Trump’s cryptocurrency ($TRUMP) than for Bitcoin throughout Monday, January 20th. Mrs Trump’s memecoin ($MELANIA) exceeded searches for Bitcoin for three hours, between 5 PM and 8 PM, DC time.
“We might have just gotten a glimpse of a more involved, more visible Melania Trump than during her husband’s previous presidential mandate,” a spokesperson for JeffBet comments. “It is not just her more conservative, crisp, royal outfits that are drawing attention. The fact that her husband’s new memecoin nosedived as soon as she announced her own cryptocurrency suggests her influence is not to undermined in the forthcoming years.”
Sources: JeffBet via Google Trends’ add-on Glimpse.
