The world of design is often full of complexity, with layers of meaning and purpose hidden beneath the surface. Rarely does an object immediately reveal its essence; instead, it invites us on a journey of discovery, through its form, function, and the story it carries. Alexander Rehn’s Kaulu Chair is one such piece that captures attention not just through its design but through its profound sincerity and innovative approach. This chair, crafted with precision and thoughtfulness, recently made waves by winning the top prize at the 23rd Andreu World International Design Contest, a prestigious event that celebrates creativity, sustainability, and transformative design. The Kaulu Chair’s victory is a testament to its ability to blend functionality, aesthetics, and a commitment to the environment, making it a standout piece in the world of furniture design.
The 2024 edition of the Andreu World International Design Contest was centered around the Circular Design Challenge, a theme that encourages designers to think beyond the traditional lifecycle of products. The challenge called for creations that could be reused or repurposed at the end of their useful life, aligning with the principles of the circular economy. This approach emphasizes the importance of considering the origin of materials, the sustainability of the manufacturing process, and the potential for recycling or reuse. Alexander Rehn’s Kaulu Chair perfectly embodies this philosophy. Crafted from wood and recycled plastic, with subtle accents in earthy orange, the chair is not only visually striking but also constructed with a completely circular lifecycle in mind. Its innovative design ensures that it stands out both in terms of functionality and sustainability, offering a fresh perspective on how furniture can be both beautiful and eco-conscious.
Alexander Rehn, the mastermind behind the Kaulu Chair, is no stranger to the world of design. Over two decades ago, he founded his eponymous design studio, which specializes in product and furniture design as well as interior architecture. A graduate of the German Academy of Fine Arts, Rehn has honed his skills over the years, developing a deep understanding of space and form. His work is characterized by thoughtfulness and nuance, with each piece reflecting his unique ability to balance functionality and aesthetics. The Kaulu Chair is no exception, showcasing Rehn’s ability to create designs that are both timeless and forward-thinking. By combining recycled materials with traditional craftsmanship, Rehn has managed to create a piece that is not only sustainable but also elegantly simplistic, making it accessible to a wide range of audiences.
The announcement of Alexander Rehn as the winner of the contest’s top prize took place during a ceremony held at Caixafòrum Valencia, a venue that has become synonymous with creativity and innovation. The jury for the Andreu World International Design Contest is composed of some of the most renowned professionals in the fields of design, architecture, and sustainability. This year’s panel included Ángela Montagud, director of Clap Studio and winner of Spain’s Premio Nacional de Diseño 2023; Marta Vall-llosera, president of the Higher College of Architects of Spain; Thomas Garvey, president of the World Design Organization (WDO); and Marta Alcañiz, Head of Design at BBVA Spain. These experts evaluated each project based on its originality, impact on the product lifecycle, and ability to address global challenges, ultimately selecting the Kaulu Chair as the most compelling entry. Their decision underscores the chair’s innovative approach to sustainability and its potential to inspire change in the way we think about furniture design.
While the Kaulu Chair took home the top prize, the competition was fierce, with several other notable entries earning honorable mentions. Among these were the Chair 392 by Ukrainian designer and architect Illia Masko, the Folded Table by Danish multidisciplinary designer Michael C. Poulsen, and the Void Lounge Chair by Swedish designer Jonas Forsman. Each of these pieces showcased exceptional creativity and a commitment to sustainability, demonstrating the diversity of talent and innovation that the contest attracts. Since its inception in 2001, the Andreu World International Design Contest has become a benchmark for emerging designers, with over 35,000 young creatives participating over the years. This long-standing tradition has solidified the contest’s reputation as one of the most prestigious and enduring design competitions in the world.
Andreu World, the family-owned furniture company behind the contest, has been a steadfast advocate for design and sustainability for over seven decades. The company’s commitment to nurturing and spreading the culture of design is evident in its support for initiatives like the International Design Contest, which provides a platform for young talent to shine. By focusing on circular design and sustainable practices, Andreu World continues to push the boundaries of what furniture design can achieve. The success of the Kaulu Chair and the other entries in this year’s contest serves as a reminder of the transformative power of design and its ability to address the challenges of our time. As we look to the future, it is clear that companies like Andreu World and designers like Alexander Rehn will play a crucial role in shaping a more sustainable and innovative world—one chair at a time.
