Taylor Swift made a stunning appearance at the Super Bowl 2025, held at the Caesars Superdome in New Orleans. She arrived at the event dressed in a chic and bold outfit that showcased her impeccable style while also subtly honoring her boyfriend, Travis Kelce, and his team, the Kansas City Chiefs. The superstar wore a crisp white double-breasted Saint Laurent blazer, priced at $4,600, paired with matching thigh-high boots and sparkling denim shorts. Swift’s look was completed with a series of eye-catching accessories, including a red Givenchy Nano Voyou bag ($990), a Retrouvai ring ($4,550) that she had also worn to last year’s Super Bowl, and a ruby “T” leg chain that she had co-designed with renowned jeweler Lorraine Schwartz. For this occasion, Swift chose to style the custom “T” chain as a necklace, adding a personal and romantic touch to her ensemble. Her outfit was further adorned with a Panthère de Cartier watch ($32,200) and a shimmering “TNT” friendship bracelet, believed to be a gift from Kelce himself. Together, these pieces created a look that was both glamorous and meaningful, reflecting Swift’s ability to blend high-end fashion with sentimental details.
This polished and luxurious ensemble aligns perfectly with the high-end designer looks Swift has been favoring throughout the NFL season. At the Chiefs’ AFC Championship game against the Buffalo Bills on January 26, for instance, she embraced the logomania trend with a head-to-toe Louis Vuitton outfit. Similarly, at the team’s playoff game against the Houston Texans on January 18, Swift stunned in a full Chanel runway look. These choices highlight her penchant for designer fashion and her willingness to experiment with bold, statement-making styles. Over the course of the season, Swift has also incorporated pieces from other luxury brands like Vivienne Westwood and Versace into her wardrobe, proving her versatility and flair for contemporary fashion.
However, Swift’s approach to fashion while supporting her boyfriend has evolved significantly since her first season as Kelce’s partner. During that time, she often opted for more accessible brands like Rails and Guest in Residence, as well as vintage Chiefs merch. Her outfits frequently featured pieces emblazoned with Kelce’s name and jersey number, creating a playful and personal touch. One standout moment from that era was her appearance at last year’s Super Bowl, where she wore a custom Stephanie Gottlieb “87” necklace, a Wear by Erin Andrews jacket highlighting the Chiefs’ founding year, and a bejeweled Judith Leiber football clutch adorned with Kelce’s iconic number 87. These details turned her outfit into an “Easter egg-stravaganza,” as fans eagerly decoded each symbolic element. Her ability to blend fandom with fashion made her a standout figure in the stands.
This year, Swift continued to showcase her loyalty to the Chiefs in style. Ahead of the big game, she donned a fiery red Vivienne Westwood dress, a bold choice that mirrored the team’s signature color. She also debuted her now-viral “T” thigh charm, a custom piece that added a flirtatious and personalized flair to her look. These choices not only highlighted her alignment with the Chiefs but also underscored her growing preference for high-end, designer pieces. The contrast between her earlier, more casual approach and her current, more polished style suggests a deliberate shift in how she presents herself as Kelce’s partner and as a fashion icon.
Swift’s recent fashion choices also reflect her deeper integration into the world of luxury fashion. Over the course of this NFL season, she has consistently opted for five-figure designer outfits, signaling her growing confidence in embracing high-end styles. Her decision to wear bespoke pieces, such as the “T” necklace, further emphasizes her willingness to invest in unique and meaningful items. This shift not only elevates her status as a fashion influencer but also highlights her ability to blend romance and sophistication into her wardrobe. The fact that she chose to debut the “T” necklace at the Grammys before wearing it as a necklace at the Super Bowl suggests a thoughtful and strategic approach to her public appearances.
Ultimately, Swift’s Super Bowl 2025 look was a masterful combination of glamour, personal significance, and team spirit. Her ability to weave together high-end fashion with sentimental details underscores her status as both a style icon and a devoted partner. Whether she’s cheering from the stands or walking the red carpet, Swift continues to prove that fashion is not just about clothing—it’s about storytelling, connection, and self-expression. Her evolving wardrobe choices reflect her growth as a person and her willingness to embrace new styles and experiences, making her one of the most compelling figures in contemporary fashion and entertainment.
