United Talent Agency (UTA) has made a significant move in the ever-evolving landscape of digital media by signing Jubilee Media and its founder, Jason Y. Lee, for representation across all areas. This partnership marks a new chapter for both parties, as UTA continues to strengthen its presence in the creator economy and Jubilee Media expands its reach and influence. For those unfamiliar, Jubilee Media is a groundbreaking digital media studio that creates content designed to provoke understanding and foster human connection across political and ideological divides. By producing viral content, original formats, and thought-provoking series, Jubilee has carved out a unique space in the digital world, earning a reputation for sparking meaningful conversations and encouraging healthy debates among its massive audience.
Jubilee Media, founded in 2017 by Jason Y. Lee, has grown into a powerhouse in the digital content space. The studio is known for its innovative approach to storytelling, creating both short-form and long-form videos, game shows, and community-driven content that resonates with viewers from all walks of life. One of its most popular original formats is the series “Surrounded,” which challenges participants to engage in open and honest conversations with people who hold differing views. In addition to “Surrounded,” Jubilee’s YouTube channels feature hit series like “Middle Ground,” which explores nuanced perspectives on polarizing topics, “Odd One Out,” “Versus 1,” “30 vs 1,” and “Ranking,” all of which have contributed to its viral success. Today, Jubilee boasts an impressive audience of more than 10.75 million subscribers on YouTube and has amassed over 3 billion views across its platforms. Its ability to create content that not only entertains but also inspires empathy and understanding has set it apart in the crowded digital media landscape.
In addition to its main channel, Jubilee Media owns and operates Nectar, a second content channel focused on love and dating. Nectar has quickly become a fan favorite, with its most popular videos consistently racking up millions of views. Building on this success, Jubilee is set to launch a next-generation dating app under the Nectar brand in Spring 2025, further expanding its influence in the dating and relationships space. Beyond its core content offerings, Jubilee has also made waves in the documentary world. In collaboration with Concordia Studio and Boardwalk Pictures, the company produced the Emmy-nominated documentary “Accepted,” which premiered at the Tribeca Film Festival in 2021. This film tells the story of a scandal that rocked a Texas high school, offering a powerful exploration of accountability, privilege, and the complexities of the American education system.
At the heart of Jubilee Media’s success is its founder and CEO, Jason Y. Lee, a visionary leader who has made a name for himself in the creator economy. Jason’s journey to becoming a media entrepreneur is nothing short of inspiring. After graduating from The Wharton School at the University of Pennsylvania, he began his career as a consultant at Bain & Company. He also worked on Barack Obama’s 2008 presidential campaign and later for the Clinton Health Access Initiative in Zambia, where he gained valuable experience in social impact and global health. Despite his successful career in consulting, Jason felt a calling to pursue a different path—one that would allow him to make a positive impact on the world. In 2017, he founded Jubilee Media as a non-profit organization before transitioning it into a digital media startup. Today, Jason is widely regarded as a leader in the creator economy, known for his commitment to empathy and fostering meaningful connections through content.
Jason’s personal story is one of purpose and passion. As a proud Korean American, he brings a unique perspective to the media landscape, leveraging his diverse background to create content that resonates with a wide audience. His dedication to his craft has earned him numerous accolades, including the Digital Influencer Award at Character Media’s Unforgettable Gala. Under his leadership, Jubilee Media has not only grown into a successful business but has also become a platform for amplifying underrepresented voices and promoting understanding in a divided world. Jason’s ability to balance creativity with impact makes him a standout figure in the digital media industry.
UTA’s decision to sign Jubilee Media and Jason Y. Lee is a testament to the agency’s commitment to representing talent that is shaping the future of entertainment and media. UTA’s creator practice, launched in 2006, was the first of its kind, marking the agency as a pioneer in the digital talent space. Over the years, UTA has expanded its creator division to include gaming, esports, and other emerging areas, solidifying its position as a leader in the creator economy. Today, UTA Creators represents some of the biggest names in digital media, including Dave Portnoy of Barstool, MrBallen of Ballen Studios, Emma Chamberlain, Charli D’Amelio, and Alex Cooper, among others. By adding Jubilee Media and Jason Y. Lee to its roster, UTA is further diversifying its talent pool and deepening its expertise in the digital space.
The partnership between UTA and Jubilee Media is poised to have a significant impact on the digital media landscape. With UTA’s extensive resources and industry expertise, Jubilee Media is well-positioned to expand its reach and explore new avenues for growth. For UTA, the addition of Jubilee and its founder reinforces the agency’s commitment to representing talent that is pushing the boundaries of what is possible in the digital age. As the creator economy continues to evolve, collaborations like this one will play a crucial role in shaping the future of entertainment, storytelling, and audience engagement. By bringing together innovative creators with the resources and support of a major talent agency, UTA and Jubilee Media are setting the stage for exciting new projects and initiatives that will undoubtedly leave a lasting impact on the media world.
