Bobbi Brown’s Jones Road Beauty has just launched its highly anticipated Hero Kit, and it’s a must-have for anyone looking to elevate their makeup routine. Whether you’re new to the brand or already a devoted fan, this curated collection is designed to deliver a radiant, effortless look in just five minutes. Packed with five award-winning essentials, the Hero Kit is the ultimate grab-and-go solution for achieving a glowing complexion, making it perfect for travel or everyday use. Brown herself, a pioneer in the no-makeup makeup trend, has carefully selected the products in this kit to empower everyone to feel like the best version of themselves.
At the heart of the Hero Kit are two mini versions of Jones Road’s iconic Miracle Balm, a multitasking marvel that has become a cult favorite. These portable pots of perfection come in two shade options: the Pinky Hero Kit features Flushed, a cool pink with a subtle sheen, and Magic Hour, a sheer bronze with silver shimmer. The Peachy Hero Kit, on the other hand, includes Miami Beach, a warm peachy coral with gold shimmer, and Golden Hour, a sheer gold with multidimensional sparkle. Miracle Balm is more than just a makeup product—it’s a skin-loving formula infused with jojoba oil, designed to moisturize and protect while imparting a sheer, natural-looking glow. It’s versatile enough to be used on the cheeks, lips, and even the Cupid’s bow, making it the perfect addition to any minimalist makeup bag.
The Hero Kit isn’t just about the Miracle Balm, though that’s certainly a star of the show. It also includes three other Jones Road staples: The Best Pencil, a creamy eye liner; the Eye Cream, infused with macadamia seed oil to hydrate and smooth the delicate skin around the eyes; and The Mascara, a lightweight yet impactful formula that enhances lashes without feeling heavy. All of these products are clean, cruelty-free, and designed to work seamlessly together to create an easy, effortless look. Brown herself describes the Hero Kit as her “favorite basics,” and it’s clear she’s poured her heart and soul into curating a collection that’s as practical as it is luxurious.
One of the most exciting aspects of the Hero Kit is how it’s already resonating with fans—and not just everyday beauty lovers. Celebrity devotees like Cindy Crawford, Paulina Porizkova, and Katie Couric have all sung the praises of Miracle Balm. Crawford, a longtime fan of the formula, has raved about its versatility, saying she uses it on her cheeks, eyelids, and lips for a one-stop solution. Porizkova, who describes her skin as dry and mature, has called it “really wonderful” for giving her complexion a healthy, radiant appearance. Meanwhile, Couric has credited Miracle Balm with making her skin look like she’s had a full nine hours of sleep—no small feat! These endorsements only add to the kit’s appeal, proving that Jones Road’s products are beloved by people of all ages and skin types.
For Brown, the Hero Kit is more than just a product launch—it’s a reflection of her philosophy that makeup should empower, not overwhelm. Since founding Jones Road in 2020, Brown has built a devoted following that includes stars like Brooke Shields and Naomi Watts, as well as a passionate community of fans known as the “JRB Roadies” on Facebook. The brand’s commitment to clean, cruelty-free formulas and its focus on enhancing natural beauty have struck a chord with people who are looking for a more streamlined approach to makeup. And with the recent opening of its eighth store, this time on Manhattan’s Upper East Side, Jones Road is clearly on the rise.
If you’re tempted to try the Hero Kit, don’t wait too long—it’s likely to sell out quickly, as Jones Road launches often do. With its thoughtful curation of essentials, portable size, and universal appeal, the Hero Kit is a must-have for anyone who loves the idea of effortless, glowing beauty. Whether you’re shopping for yourself or gifting it to someone who loves makeup, this kit is sure to deliver. As Brown herself says, it’s all about the fundamentals—and with the Hero Kit, Jones Road has nailed them.
