MSNBC’s evening lineup is on the brink of a significant transformation, marking a new chapter for the network as it navigates the evolving media landscape. According to insiders, Symone Sanders-Townsend, Alicia Menendez, and Michael Steele are set to take over the 7 p.m. weekday slot from Tuesday to Friday, with an extended two-hour segment on Mondays. This shift will bring Joy Reid’s tenure at the 7 p.m. slot to a close, with her final show anticipated this week. The move signals a strategic refresh, aiming to reinvigorate the network’s programming and connect with its audience in new ways.
In another notable development, Alex Wagner, who has been a staple at the 9 p.m. slot, is expected to transition into a contributor role. Wagner’s weeknight presence will be missed as she takes on a different capacity, while Jen Psaki is poised to step into one of the vacated hours. Additionally, MSNBC is in discussions with Politico’s Eugene Daniels and NYU law professor Melissa Murray, exploring potential roles that could enhance the network’s content and perspectives. These changes underscore a broader effort to diversify voices and strengthen the network’s programming.
At the helm of these transformations is Rebecca Kutler, MSNBC’s new president. Kutler brings a wealth of experience, particularly in nurturing talent and innovation, which will be crucial as the network faces challenges like the Trump administration’s influence and its upcoming spin-off into a publicly-traded company. Kutler has emphasized the importance of maintaining MSNBC’s progressive identity while building an independent news division, signaling a commitment to both tradition and innovation.
The network is also grappling with significant business challenges, including a projected decline in subscribers. According to Kagan’s estimates, MSNBC could lose about 10.5% of its subscribers by 2025, mirroring similar trends at Fox News and CNN. Despite this, MSNBC aims to leverage its progressive leanings and strategic programming to retain its audience. Kutler’s vision includes expanding the network’s Washington bureau and enhancing its correspondent roster, both domestically and internationally, to reinforce its news gathering capabilities.
Recent programming adjustments, such as Rachel Maddow’s return to the 9 p.m. slot Monday through Friday, have already shown promise, with viewership surging since the 2024 inauguration. However, MSNBC still faces stiff competition, particularly from Fox News. The success of shows like “The Weekend,” hosted by Sanders-Townsend, Melendez, and Steele, offers a beacon of hope, as it has improved ratings in its time slot. Jen Psaki, a favorite among MSNBC executives, is also expected to play a key role in the network’s future lineup.
Looking ahead, Kutler is considering further changes to both daytime and weekend programming. The departure of Andrea Mitchell, a veteran anchor, leaves a notable gap, and questions remain about the future of NBC News-affiliated daytime anchors. As MSNBC continues to evolve, its ability to adapt while staying true to its progressive roots will be pivotal in navigating the competitive cable news arena.
