The 2025 Korean Living Design Fair: Where Design Meets Life
In the heart of Seoul, the 2025 Korean Living Design Fair is set to kick off a year of creativity and innovation, marking 30 years since its inception in 1994. This iconic event, attracting 200,000 design enthusiasts annually, has become a cornerstone of Korea’s home and living culture. Hosted by DESIGN HOUSE, COEX, and MBN, and organized by HOME LIVING & STYLE, the fair promises to be the largest yet, spanning four halls at COEX from February 26 to March 2, 2025. Under the theme "2025 Life White Paper: The Romance of Life," the event invites attendees to explore how design can elevate daily living and inspire joy. This year’s theme is not just a concept; it’s an invitation to experience the transformation of everyday spaces into sanctuaries of beauty and function.
The fair’s highlights are as diverse as they are captivating. The ‘Designers’ Choice’ exhibition brings together influential figures like Byung-jun Koo, Jong-hwan Baek, and Ji-yoon Moon, who will share insights on turning life’s romance into reality. Over 500 local and international brands showcase the latest trends in furniture, appliances, and more, offering a one-stop experience for design enthusiasts. Notably, ILKWANG LIGHTING celebrates its 10th anniversary, while brands like Frank Angle and Fläsier present their exquisite designs, making the fair a treasure trove for design aficionados.
The 2025 Global Creative Business Conference, held on February 26 and 27, delves into design’s role across industries, from architecture to wellness. Twenty-two experts from nine countries, including Toshiya Hayashi and Julia Capp, will discuss sustainable and profitable design, offering fresh perspectives on future trends. This conference is a hub for inspiration and collaboration, connecting minds to shape the future of design.
Behind this grandeur is Young-hye Lee, CEO of DESIGN HOUSE, whose vision transcends print media to create a community-driven event. Lee’s journey began with DESIGN magazine in 1976 and expanded with HOME LIVING & STYLE in 1987, reflecting her commitment to enhancing everyday life through design. Her role extends beyond publishing, fostering connections between brands and consumers, embodying her philosophy of meaningful interactions.
The Seoul Living Design Fair is more than a trade show; it’s a celebration of life and design. It bridges the gap between brands and audiences, creating a space where inspiration flows freely. Lee’s enduring vision ensures the fair remains a vibrant platform for creativity and community, reflecting her belief in the power of design to transform lives.
In conclusion, the 2025 Korean Living Design Fair is a testament to design’s impact on daily life. From its rich history to its future-forward approach, the event is a must-attend for anyone passionate about design. It’s a space where creativity knows no bounds, and the romance of life becomes a tangible reality.
