The world of long-haul air travel has seen a evolution in luxury and comfort, with certain airlines setting new benchmarks in customer service, cabin amenities, and overall flying experiences. According to a recent ranking by Which? Travel, based on a survey of British travelers, five airlines stand out as the crème de la crème of long-haul carriers. These airlines have redefined air travel, offering passengers an unforgettable journey that feels more like a high-end hospitality experience than a flight. From private suites with double beds to gourmet dining and cutting-edge technology, these airlines have truly elevated the art of flying.
At the top of the list is Singapore Airlines, which has earned a stellar reputation for its exceptional customer service, impeccable cleanliness, and luxurious cabin environment. The airline secured five stars in these categories and four stars for seat comfort, food, and value for money, with an overall customer score of 81%. The crown jewel of Singapore Airlines is its Suites class, available on the upper deck of its A380 aircraft. With only six suites, passengers enjoy unparalleled privacy and luxury. Flight expert and YouTuber Nonstop Dan described his experience as "beyond incredible," highlighting the double bed, fine dining, and premium amenities like Bang & Olufsen headphones and a personal entertainment system. While Dan noted that the bed was firm, a reflection of South-East Asian preferences, the overall experience left him awestruck. Singapore Airlines’ commitment to excellence in every detail has solidified its position as the gold standard for long-haul flights.
Coming in second is Etihad Airways, which captivated travelers with its innovative and opulent cabins. The airline boasts a customer score of 78%, earning five stars for its seamless booking process and four stars for customer service, boarding, food, and cabin environment. Etihad’s pièce de résistance is its Residence cabin, a revolutionary "hotel suite in the sky" designed by London-based Acumen Design Associates. Located at the front of the A380’s top deck, the Residence features a private lounge, an en-suite shower and toilet, and a separate bedroom with a double bed. This concept offers an unparalleled level of exclusivity, making it a standout feature in the world of aviation. While Etihad scored three stars for cleanliness and value for money, its commitment to innovation and luxury ensures it remains a top contender for travelers seeking a premium experience.
Emirates takes third place, wowing passengers with its cutting-edge technology and extravagant amenities. The airline received five stars for its booking process and cabin environment, along with four stars for customer service, boarding, seat comfort, food, and cleanliness. Emirates recently introduced its new Airbus A350, equipped with next-generation technology that promises uninterrupted global Wi-Fi, even over the North Pole. The aircraft features 312 seats across three classes, including 32 lie-flat business-class seats and 21 premium economy seats. In first class, Emirates offers an unforgettable experience, complete with unlimited caviar, Dom Perignon Champagne, and private shower suites. The airline’s ability to blend innovation with luxury has made it a favorite among travelers, even as it scored three stars for value for money.
Fourth on the list is Qantas, Australia’s national carrier, which has earned a reputation for its exceptional customer service and innovative approach to long-haul travel. Qantas received four stars for customer service, booking process, and boarding, while scoring three stars for seat comfort, food, and cleanliness. However, it dipped to two stars for value for money. The airline is gearing up to make history with its Project Sunrise initiative, which will launch non-stop flights from Sydney to New York and London by late 2025 or early 2026. These 20-hour flights will feature a fleet of Airbus A350-1000s, designed to "overcome the tyranny of distance" with spacious cabins and thoughtful design. Qantas has prioritized passenger comfort, configuring its A350s to seat just 238 passengers, far fewer than the typical 300-plus layout of other carriers. This focus on space and comfort promises to set a new standard for ultra-long-haul travel.
Rounding out the top five is Virgin Atlantic, which has maintained its reputation for style and innovation. The airline scored four stars for customer service, booking process, and boarding, while receiving three stars for seat comfort, food, and value for money. Virgin Atlantic’s business class, known as the Retreat Suite, offers a luxurious experience with ample space, a 27-inch entertainment screen, and high levels of privacy. The airline’s premium economy class also received a five-star rating from MailOnline Travel, with praise for its comfort, entertainment, and impressive meals. Virgin Atlantic’s crew was consistently praised for their exceptional service, making the overall experience memorable for travelers. While the airline may not lead in every category, its unique blend of style, comfort, and service ensures it remains a fan favorite.
