The Television Academy’s AI Summit, held at the Saban Media Center Wolf Theatre, brought together industry professionals to discuss the evolving role of artificial intelligence in the entertainment sector. Eric Shamlin, governor of the Television Academy and chair of its AI Task Force, delivered a compelling keynote address, emphasizing the urgent need for the industry to take an active role in shaping AI policies and frameworks. Shamlin, who is also CEO of AI-driven entertainment studio Secret Level, stressed that the time for passive observation is over. “We must now lead,” he declared, urging the audience to advocate for responsible AI policies, collaborate with guilds and unions, and ensure that the creative workforce is not left behind in the transition. He also highlighted the importance of promoting ethical AI use that empowers artists and storytellers, not just corporations. Shamlin’s message set the tone for a half-day program packed with insightful discussions on the legal, ethical, and practical implications of AI in the entertainment industry.
The summit addressed a wide range of topics, including legal challenges, the impact of AI on jobs, and the emergence of new tools and use cases. One of the most pressing concerns was the future of employment in the industry. While some jobs may be replaced or transformed by AI, speakers were quick to emphasize that human creativity and expertise remain indispensable. Ed Ulbrich, chief content officer and president of production at Metaphysic.ai, shared an anecdote from his time working on The Curious Case of Benjamin Button, where director David Fincher joked about the future of real-time CGI creation on a laptop. Ulbrich noted that this future is now a reality, but he reassured the audience that creatives are still essential. “These powerful tools in the hands of great artists are yielding amazing things,” he said. Ulbrich encouraged professionals to embrace AI as a tool to enhance their work, rather than viewing it as a threat. He also stressed the importance of learning AI skills, reminding young creatives that storytelling and craftsmanship are timeless. “Your skills are valuable,” he said. “Learn filmmaking, learn how to tell stories. The tools are all going to change.”
The importance of craftsmanship was echoed by other speakers, including producer Christina Lee Storm, who argued that the craft of storytelling is what elevates AI tools. “I really feel that the craft is necessary, because that’s what’s going to elevate these tools,” she said. Industry veteran Barbara Ford Grant added that while the way content reaches consumers has changed dramatically, compelling stories and skilled storytellers remain key to success. “Good stories cut through,” she said, noting that creatives who master new tools are positioned to thrive in this evolving landscape. Grant also observed a shift in the industry, with more filmmakers directly operating AI tools rather than relying on support teams. This trend underscores the growing integration of AI into the creative process, where storytellers are becoming more hands-on with technology.
Legal considerations were another major focus of the summit, with experts outlining key areas of concern for studios and content creators. Stephen Fefferman, executive vice president and deputy general counsel at Paramount, highlighted two primary concerns: copyright infringement and ownership. Studios are wary of using AI tools trained on unlicensed material, as this could expose them to legal risks. Fefferman explained that studios want to ensure that their use of AI does not result in unintended copyright violations that could lead to lawsuits. Additionally, studios are keen to secure full ownership of AI-generated content so they can monetize it effectively. “They really want a piece of paper from the United States Copyright Office saying that they actually own the copyright in that resulting outcome,” Fefferman said. This ownership is critical for licensing, distribution, and profit.
The issue of fair use also came under discussion, with Dave Davis, general manager at Protege Media, pointing out the complexities of navigating global copyright laws. “You can try to figure out how to navigate 191 different copyright regimes,” he said, “or you can just license content and sign one piece of paper and write a check.” This simpler approach to licensing, Davis argued, is more practical for AI companies operating worldwide. The legal landscape surrounding AI is still evolving, and experts urged the industry to stay proactive in addressing these challenges.
Throughout the summit, speakers repeatedly emphasized the need for industry professionals to engage with AI actively and thoughtfully. Loyola Law School’s Julie Shapiro warned, “You cannot turn your back on the fact that this is happening.” The message was clear: AI is transforming the entertainment industry, and those who adapt and lead will shape its future. While the transition presents challenges, it also offers opportunities for innovation, collaboration, and growth. The summit left attendees with a sense of urgency and optimism, encouraging them to embrace AI as a tool to enhance creativity, rather than seeing it as a replacement for human talent. As the industry continues to evolve, the focus will remain on harnessing AI in ways that empower storytellers, protect intellectual property, and ensure that the creative workforce thrives in this new era.
