Patrick Schwarzenegger and his fiancée Abby Champion have made a stunning debut in Kim Kardashian’s Skims Wedding Shop campaign, marking a significant moment for the brand. The couple, whose relationship began in 2015, shared their excitement as they prepared for their wedding, with Patrick proposing in December 2023. This campaign not only showcases their love but also highlights Skims’ evolving approach to bridal wear, emphasizing comfort and style for both brides and grooms.
In the campaign, Patrick and Abby exude joy and connection, with Patrick sneakily posing shirtless, holding white flowers to cover up, while Abby models a chic white ensemble. Abby’s various looks included a delicate camisole and shorts set, a corset paired with shorts, and a butterfly thong, all from the new Skims collection. Her excitement about wearing these pieces for their wedding celebrations reflects the blend of elegance and comfort that Skims aims to offer.
The campaign also features Patrick in more traditional attire, such as a dapper tuxedo and Skims’ black sateen boxer shorts, highlighting the brand’s attention to men’s bridal fashion. Patrick expressed his enthusiasm for the shoot, noting that it reignited his excitement for their wedding. This inclusivity towards grooms is a fresh approach, challenging the notion that men’s wedding attire is mere afterthought.
Kim Kardashian, who previously featured “Call Her Daddy” host Alex Cooper in last year’s campaign, commended the couple’s “beautiful love,” which she believes radiates through every image. This speaks to the authenticity and charm that Patrick and Abby bring to the campaign, making it not just an advertisement but a celebration of their relationship and upcoming nuptials.
Patrick and Abby’s journey began in 2016, with Patrick, the son of Arnold Schwarzenegger, having previously dated Taylor Burns and Miley Cyrus. Their engagement, celebrated on Instagram, showcased a romantic beach proposal surrounded by flowers, captioned with a heartfelt “FOREVER AND EVER.” This milestone reflects their commitment and readiness to embark on a new chapter together.
In conclusion, the Skims Wedding Shop campaign featuring Patrick Schwarzenegger and Abby Champion is more than just a marketing effort—it’s a testament to their love and the brand’s dedication to redefining bridal fashion. As they prepare for their wedding, their involvement in this campaign serves as a beautiful precursor to their future together, blending personal joy with professional elegance.
