Eyal Ashur, a leading real estate specialist in Dubai’s luxury waterfront market, has successfully brokered the most expensive four-bedroom townhouse sale in Sur La Mer this year. The exclusive 4,800 sq. ft. property was sold for AED 16.7 million to an unnamed European couple, marking a significant milestone in Dubai’s high-end property sector.
The luxurious townhouse offers breathtaking water views, overlooking Pearl Jumeirah.
As one of only 147 exclusive townhouses in La Mer, the property represents a rare opportunity for homeowners seeking freehold waterfront living in one of Dubai’s most prestigious neighbourhoods. The buyers, who had previously rented in the area and fell in love with its lifestyle, made the decision to invest permanently in this sought-after community.
“This transaction underscores the increasing demand for prime waterfront properties in Dubai, particularly in boutique luxury developments like Sur La Mer,” said Eyal Ashur, a leading Sales Consultant at AQUA Properties. “With its limited availability, exceptional location, and high investment potential, the district continues to attract discerning buyers looking for both an exquisite home and a strategic asset.”
La Mer is regarded as one of Jumeirah’s best-value freehold waterfront communities, offering a blend of urban sophistication and coastal tranquillity. The area is highly sought after by investors and end-users alike due to its proximity to Dubai’s vibrant city life while maintaining a serene oceanfront ambiance.
As one of Dubai’s top-performing real estate professionals, Ashur specialises in luxury waterfront properties across La Mer, Jumeirah Bay, Pearl Jumeirah, and other prime locations. With an extensive background in hospitality and high-end client service, his deep market expertise ensures buyers and investors receive tailored solutions in Dubai’s competitive real estate landscape.
