The recent appearance of Blake Lively and Ryan Reynolds at “SNL 50: The Anniversary Special” has sparked a lot of conversation, especially given their ongoing legal feud with director Justin Baldoni. Bethenny Frankel, a well-known figure in pop culture, has weighed in, praising the couple’s decision to participate in the event. She called it a “brilliant” move, emphasizing that it was a smart marketing strategy. Frankel, who is known for her straight-shooting commentary, pointed out that Saturday Night Live has a history of embracing controversial figures and topics, making it the perfect platform for Lively and Reynolds to address the situation in their own way.
During the special, the couple made a memorable appearance, even participating in a lighthearted moment during the opening. When hosts Tina Fey and Amy Poehler called out Ryan Reynolds, he responded with a witty remark, showing that the couple was ready to face the situation head-on. Frankel lauded their approach, saying that sometimes the best way to navigate a PR storm is to confront it directly. She also noted that attending the event allowed them to reach a broader audience, many of whom might not be glued to every update on their legal battle. From a marketing standpoint, Frankel believes their decision was a stroke of genius, keeping them relevant and in the public eye.
However, not everyone shares Frankel’s enthusiasm. Hollywood insiders have expressed concerns that the timing of their appearance could backfire. Sources close to the situation told Page Six that Justin Baldoni’s legal team might use their public outing to argue that Blake Lively’s allegations are being taken lightly. These insiders suggested that Lively and Reynolds might have been better served by keeping a lower profile during this time. They pointed out that Baldoni is taking the lawsuit very seriously and that making light of the situation could potentially harm their case.
Despite these concerns, Blake Lively and Ryan Reynolds seem to have no regrets about their decision to attend. A source close to the couple revealed that Lively was initially hesitant about appearing on SNL, given the sensitive nature of the legal battle, but ultimately felt glad that she went. The couple reportedly believes they have nothing to hide and saw the event as an opportunity to show that they’re unaffected by the rumors. Their participation in the show was seen as a way to maintain their public image and demonstrate confidence in the face of adversity.
Bethenny Frankel has been following the situation closely, having previously commented on the tension surrounding the movie “It Ends With Us.” At the film’s New York City premiere in August 2024, Frankel noticed that something felt “off” and described the atmosphere as palpably awkward. She hinted that there were underlying issues from the start, which have now come to a head. Frankel’s comments suggest that the legal feud may not have come as a complete surprise to those who were paying attention to the dynamics behind the scenes.
In conclusion, the situation involving Blake Lively, Ryan Reynolds, and Justin Baldoni continues to unfold, with no clear resolution in sight. The trial date set for March 2026 means that this story will likely remain in the headlines for some time, with fans and followers eager to see how it all plays out. For now, the couple’s decision to embrace the spotlight at SNL has generated mixed reactions, with some praising their boldness and others cautioning against potential fallout. Regardless of the outcome, their handling of the situation will certainly be a case study in crisis management and public relations.
