Kim Kardashian took to Instagram on Thursday to showcase her famous curves, particularly her toned and shapely butt, as she promoted her new SKIMS Valentine’s Day collection. The 44-year-old mogul, who co-founded the shapewear and loungewear brand, shared a series of photos and videos from her neutral-toned home spa, where she modeled a tiny, heart-print leotard from the upcoming line. The outfit, which featured red and pink hearts against a neutral background, had a plunging neckline and a cheeky design that left little to the imagination. At one point, Kim even pulled off the top to reveal her abs, further flaunting her fitness and confidence. The post quickly went viral, with fans and followers praising her for embracing her body and showcasing her signature style.
Some of Kim’s followers couldn’t help but notice a striking resemblance between her look and that of Bianca Censori, the wife of her ex-husband Kanye West. Bianca, an architect and designer, has also been known for her bold fashion choices, including leotards that highlight her curves, often paired with high heels. In Kim’s photos, her hair was slicked back, and she wore heavy eye makeup, a vibe that some fans compared to Bianca’s glamorous aesthetic. It’s worth noting that Bianca has been in the spotlight since she married Kanye in December 2022 under a confidential marriage license. The couple made headlines earlier this month at the Grammy Awards when they stepped onto the red carpet with Bianca wearing a sheer, nude minidress that sparked both admiration and controversy. Despite the attention, the couple didn’t stay for the awards ceremony, leaving after their daring entrance.
Kim’s Valentine’s Day SKIMS campaign comes just after she announced Blackpink star Rosé as the new face of the brand. The 27-year-old singer, who is also a global ambassador for Saint Laurent and has appeared in campaigns for Yves Saint Laurent Beauté and Tiffany & Co., stars in the brand’s special V-Day collection. The campaign features Rosé posing in pink underwear covered in red lip prints, a playful and romantic aesthetic that aligns with the holiday’s theme. In a statement, Rosé shared that Valentine’s Day holds a special place in her heart, especially since it falls just days after her birthday. She described the collection as “romantic and cute,” adding that the pieces made her feel “confident and beautiful.” Kim also praised Rosé, calling her the “ultimate Valentine for 2025” and saying that her elegance and energy were perfect for the campaign.
In addition to the V-Day collection, Kim recently launched a new SKIMS line called the Ultimate Butt Enhancing collection. This line includes padded shorts, leggings, and bodysuits designed to give the illusion of a “bigger, rounder, perkier” derrière. The collection’s marketing campaign features Kim as the “Fairy Butt Mother,” a playful character who grants the gift of a dream butt with no squats required. In a video shared on Instagram, Kim, dressed in a nude leotard, tights, high heels, and fairy wings, uses a magic wand to transform a slender model’s figure, demonstrating the line’s padding technology. The model, who has a British accent and expresses frustration over her flat butt despite working out, is instantly given a rounder, more shapely figure thanks to the Fairy Butt Mother’s magic. The video ends with the tagline, “Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear.”
The new butt-enhancing line, which dropped on February 13, just in time for Valentine’s Day, includes shorts priced at $78, leggings at $88, and bodysuits ranging from $88 to $158. According to SKIMS’ website, the collection features soft, built-in butt pads that “lift and round your butt for a perkier shape” and add up to two inches of volume. The bodysuit also includes a push-up bra for an additional lift and shape, creating a full, curves-enhancing silhouette. The line’s focus on comfort and confidence aligns with SKIMS’ overall mission, which Kim has described as being about empowerment and inclusivity. She has consistently emphasized the importance of body positivity, and this new collection is no exception, catering to those who want to accentuate their curves without resorting to intense workouts or other invasive methods.
Kim’s ability to merge pop culture and fashion has been a key factor in SKIMS’ success. She has a knack for selecting high-profile ambassadors and creating campaigns that generate buzz and excitement. In a recent interview with WWD, Kim explained that her team constantly brainstorming creative ideas for campaigns, often inspired by artists, athletes, or other cultural figures. “It’s always surprising,” she said, referring to the public’s anticipation of what’s next for the brand. This approach has worked well, with past campaigns featuring stars like Lana Del Rey and Sabrina Carpenter. By combining bold designs, cutting-edge marketing, and a focus on confidence and inclusivity, Kim has cemented SKIMS as a leader in the fashion industry, and her latest Valentine’s Day and butt-enhancing collections are sure to keep the brand in the spotlight.
