Meghan Markle, the Duchess of Sussex, has sparked excitement among her fans with hints of an upcoming product launch under her rebranded label, As Ever. On Thursday night, she took to Instagram to share a glimpse into her creative process, posting a photo of her personal "memory" vision board. The board, which serves as a visual representation of her ideas and inspiration, featured three white labels with "Raspberry Spread" written in the center. This subtle yet intriguing detail has led many to speculate that a raspberry jam or spread might be the first product to debut under her new brand. The Duchess also dropped another hint earlier in the week when she shared a snapshot of a mouthwatering brunch spread, complete with two unlabeled jars of jam. While she hasn’t officially confirmed the product, the clues are undeniable, and fans are eagerly awaiting more details.
For many of Meghan’s followers, the possibility of a raspberry spread doesn’t come entirely out of the blue. Under her previous brand, American Riviera Orchard, she had already showcased her passion for homemade jams and preserves. The former Suits actress, now 43, seems to be building on that foundation while introducing a fresh direction with As Ever. Her vision board offers a deeper look into the aesthetics and themes of her new brand. Alongside the labels and jars of jam, the board includes pictures of homemade food, a drawing of her and her husband, Prince Harry, and heartfelt handwritten notes from their children, Archie, 5, and Lilibet, 3. These personal touches evoke a sense of warmth, family, and tradition, suggesting that As Ever is more than just a brand—it’s a reflection of her values and lifestyle.
Meghan also sprinkled the vision board with inspirational quotes and phrases, adding another layer ofmeaning to her rebrand. One card playfully reads, “I love you with all my butt. I would say heart but my butt is bigger,” while another offers a reassuring message: “Not to spoil the ending for you, but everything is going to be okay.” These quotes, alongside a beautifully written menu listing items like “Farm fresh eggs, carrots two ways, sweet treats” in black calligraphy, hint at the tone and vibe of the As Ever brand. Additionally, the board features her new As Ever logo, a California State Route 33 sign, a photo of her capturing food content, and a gift certificate to the renowned restaurant Chez Panisse. Each element seems carefully chosen to convey a sense of authenticity, simplicity, and a connection to the natural world.
The rebranding from American Riviera Orchard to As Ever is a deliberate shift for Meghan, as she explained in an Instagram post earlier this week. She revealed that the name American Riviera Orchard had begun to feel limiting, as it implied a focus solely on products manufactured or grown in the Santa Barbara area, where she resides. “As Ever,” on the other hand, carries a broader, more timeless meaning. “It’s always been,” she said, emphasizing her lifelong passions for cooking, crafting, and gardening. This rebranding signals her desire to expand beyond regional limitations and create a brand that feels universal and enduring. While the exact launch date and product lineup remain under wraps, Meghan has hinted that As Ever will officially roll out around spring 2025.
As fans eagerly await the launch of As Ever, they can look forward to another exciting project from Meghan: her new Netflix lifestyle show, With Love, Meghan. Slated to premiere on March 4, the show promises to offer a deeper dive into her life, interests, and passions. Given her commitment to authenticity and her talent for storytelling, it’s likely that the show will align seamlessly with the values of her new brand. For now, however, the mystery surrounding the raspberry spread and other As Ever products has only added to the anticipation. Meghan’s ability to connect with her audience through personal touches and meaningful gestures has always been a hallmark of her public persona, and this rebranding seems to be no exception.
In many ways, Meghan’s journey with As Ever feels like a full-circle moment. From her early days as an actress to her life as a duchess and now as a mother and entrepreneur, she has consistently emphasized the importance of home, family, and living with intention. As Ever appears to be an extension of these values, blending her love of food, nature, and creativity into a cohesive brand. While the world waits for the official launch, one thing is clear: Meghan Markle is ready to embark on this new chapter with the same grace, humor, and heart that her fans have come to admire. Whether it’s through her brand, her show, or the countless ways she continues to inspire, Meghan remains a figure of fascination and admiration for millions around the globe.
