Meghan Markle, the Duchess of Sussex, has made a notable return to Instagram after a years-long hiatus, and she’s opening up about how she views her role on the platform. In a recent interview with People, Meghan shared that she doesn’t see herself as an influencer but rather as an entrepreneur and a female founder. “If the brand ends up influential, then that’s great,” she added with a humbleness that highlights her focus on building something meaningful rather than chasing influence for its own sake. This mindset reflects her broader approach to life and work, emphasizing substance over superficiality.
Meghan stepped away from Instagram in 2018, just before her wedding to Prince Harry, and she’s been observing the platform’s evolution from afar. “When I was last on social media, Boomerang was the thing,” she quipped, referencing the popular feature that was all the rage back then. “Instagram Stories didn’t even exist. So it’s been a minute.” Her return to the platform in January 2025 was met with excitement from fans, who had been eagerly waiting to see how she would engage with the app in its current form. After securing the handle @meghan in August 2023, Meghan kept her profile quiet for over a year, with a simple image of pink flowers as her profile picture. Her first post, a carefree video shot by Harry near their Montecito home, marked a joyful reintroduction to the digital space.
The video, which quickly captured attention, showed Meghan running barefoot on the beach, tracing the numbers “2025” in the sand, and giggling as she jogged away. It was a lighthearted and personal way to reconnect with her audience, offering a glimpse into her life while setting the tone for her return to social media. Since then, Meghan has been using Instagram to promote her upcoming projects, including her Netflix show, With Love, Meghan, and her new brand, As Ever. Her posts are intentional and aligned with her values, blending professional endeavors with personal moments that give fans a peek into her life as a mom, wife, and entrepreneur.
One of the most charming aspects of Meghan’s Instagram presence is the way she shares snippets of her home life with Harry and their two children, Archie and Lilibet. For Valentine’s Day, she posted a rare and heartwarming video of Lilibet helping her prepare a sweet breakfast—cutting strawberries into heart shapes and placing them on cream cheese-covered bagels. Archie also made an appearance, opening a sliding door for his mom to bring the treats outside. These intimate moments offer a rare and authentic look into the Sussex family’s everyday life, showing Meghan as a devoted parent and partner.
Meghan’s Instagram is also a space for milestones and celebrations. Recently, she shared a clip of Lilibet playing Candy Land with Serena Williams, whom she affectionately referred to as her “auntie.” These posts not only highlight her family’s joy but also underscore her commitment to creating content that feels genuine and relatable. By sharing these moments, Meghan is building a connection with her audience that goes beyond traditional celebrity culture, fostering a sense of community and camaraderie.
Ultimately, Meghan’s return to Instagram reflects her broader philosophy on life and work. She’s not just using the platform to promote her projects; she’s using it to share her story, connect with others, and showcase her passions. Her approach to social media is thoughtful and intentional, focusing on what truly matters to her—family, creativity, and empowerment. By embracing Instagram on her own terms, Meghan is proving that influence, when wielded with purpose, can be a powerful tool for good.
