Kanye West, the acclaimed rapper and creative visionary, has always been a figure who sparks conversation, whether through his music, fashion, or personal life. Recently, it appears that West may be venturing into a new creative terrain—one that could potentially bring his unique perspective to bookshelves everywhere. According to reports from Page Six, West’s company, Ox Paha Inc., has filed a trademark application for the phrase “Wife by Husband.” The filing, submitted on January 24, 2024, indicates that West intends to use the phrase for a variety of print publications, including biographies, nonfiction books, and picture books. This move comes just over a week before West and his wife, Bianca Censori, made headlines with their bold stunt at the 2025 Grammys. While the exact details of West’s latest venture remain unclear, it’s evident that he has a wealth of material to draw from, given his high-profile personal life and penchant for pushing boundaries.
For those familiar with West’s history, this foray into publishing isn’t entirely surprising. After all, he has a track record of influencing and collaborating with his partners on creative projects. Perhaps most notably, he played a significant role in conceptualizing and launching his ex-wife Kim Kardashian’s 2015 coffee-table book, Selfish. The book, which featured 448 pages of Kardashian’s selfies, became a cultural phenomenon and showcased West’s ability to merge the personal with the artistic. Now, it seems West may be turning the lens on his current partner, Bianca Censori, with the “Wife by Husband” project. The couple, who tied the knot in December 2022, has been making waves with their daring fashion choices and unapologetic approach to their relationship. If West’s past endeavors are any indication, this new project could be just as provocative and thought-provoking as his previous work.
One of the most talked-about moments involving West and Censori came during the 2025 Grammys, where the couple made a bold statement on the red carpet. Censori, an Australian model and architectural designer, stepped out in a completely sheer mini dress, opting to forego undergarments for the evening. The look was nothing short of daring, and it didn’t go unnoticed. Meanwhile, West, who now goes by the mononym Ye, was fully clothed for the occasion, with sources indicating that the stunt was a recreation of his “Vultures 1” album cover. This wasn’t the first time West has made a statement through fashion—or used his platform to make a point. Over the years, he has been known to take an active role in dressing his partners, from Kardashian to Julia Fox and now Censori. While West has previously expressed a preference for his partners to avoid dressing “too sexy,” it seems he has since embraced a more liberated approach to fashion, encouraging Censori to embrace a less-is-more aesthetic.
Censori, for her part, has become known for her bold and skin-baring outfits, often worn at the behest of her husband. From see-through thong leotards to barely-there tops, the model has consistently pushed the boundaries of fashion, sparking both admiration and concern from onlookers. While some have expressed worries about her choices, sources close to the couple have made it clear that Censori is fully on board with her daring looks. In fact, she seems to relish the opportunity to express herself through fashion, even as she navigates the complexities of being in the public eye. This dynamic was on full display at the Grammys, where Censori’s sheer dress became the talk of the evening, dividing opinion but undeniably making an impact. Love it or hate it, the couple’s approach to fashion is undeniably attention-grabbing—and it’s a strategy that has worked well for them in terms of keeping the spotlight firmly on their relationship.
In the days following their Grammys stunt, West and Censori seemed to tone things down a notch. On Tuesday, the couple was spotted running errands together, with Censori dressed in a much more covered-up outfit—white leggings and a jacket zipped all the way to the top. While they may have opted for a more subdued look, their affection for each other was still very much on display. West was photographed grabbing Censori’s backside and leaning in for a kiss, while she smiled up at him adoringly. The sighting, first reported by TMZ, offered a glimpse into the couple’s everyday life, showcasing their relationship in a more relaxed and intimate light. It’s this juxtaposition of high-octane public stunts and quiet, tender moments that makes West and Censori such a fascinating pair to watch. Whether they’re making headlines on the red carpet or simply running errands, they always seem to find ways to keep the conversation going.
As for the “Wife by Husband” trademark, only time will tell what West has in store. Given his history of blending the personal with the professional, it’s possible that the project could be a deeply intimate exploration of his relationship with Censori—or perhaps something entirely different. Whatever the case, it’s clear that West is as passionate as ever about pushing boundaries and exploring new creative avenues. Whether through music, fashion, or now potentially publishing, he continues to be a force to be reckoned with in the world of entertainment and beyond. With Censori by his side, it’s safe to say that this is a partnership that will continue to captivate audiences for the foreseeable future. After all, when it comes to Kanye West, one thing is certain: he never fails to deliver a show.
