Michael Rubin once again proved why he’s the king of hosting unforgettable events, throwing the most talked-about party of Super Bowl Weekend 2025. On a sunny Saturday afternoon in New Orleans, the Fanatics CEO brought together a star-studded crowd for an exclusive bash at The Sugar Mill, setting the tone for an electrifying weekend. Rubin’s Super Bowl Party became the go-to destination for A-listers, athletes, and influential figures, all eager to mingle, celebrate, and enjoy the ultimate pre-game experience.
The event kicked off with a red carpet that was nothing short of dazzling. Among the first to arrive was Donald Trump Jr., accompanied by his girlfriend Bettina Anderson, ahead of his father’s appearance at the big game the following day. The guest list was a who’s who of Hollywood and sports royalty, featuring names like Kevin Costner, Martha Stewart, Pete Davidson, and a slew of NFL team owners, including Robert Kraft, David Tepper, and Stephen Jones, among others. Rubin himself summed it up perfectly when he told Page Six, “We have some of the biggest actors in the world here already. We’ve got a good crew coming!” The energy was palpable as the crowd buzzed with anticipation.
Pete Davidson was undoubtedly one of the night’s biggest hits. The former SNL alum charmed everyone on the red carpet and inside the party, quickly becoming fast friends with Kevin Costner. Davidson’s infectious humor and charisma also earned him a heartfelt reunion with Martha Stewart, who once referred to him as “the son she never had.” Moments like these highlighted the unique camaraderie that only Rubin’s parties can foster, blending Hollywood glamour with sports world sophistication.
The party was a true celebration of talent and fame, with a guest list that read like a roll call of the rich and famous. Legendary athletes like Shaquille O’Neal, Serena Williams, and Eli Manning mingled with Hollywood A-listers such as Leonardo DiCaprio, Jessica Alba, and Zac Efron. Even Patrick Mahomes’ mom, Randi Martin, and his brother, Jackson Mahomes, were spotted enjoying the festivities alongside stars like Diplo and Lala Anthony. While Travis Kelce and Taylor Swift didn’t make an appearance—understandably, given Kelce’s pre-game preparations—Rubin joked about how he would have loved to have the Chiefs tight end at the party, playfully teasing that he’d have kept him hydrated with tequila disguised as water.
The entertainment was nothing short of extraordinary. Rubin pulled out all the stops, featuring nine electrifying performances co-headlined by rap superstars Travis Scott and Post Malone. Scott, a frequent guest at Rubin’s events, kicked things off with a bang, bringing out surprise performers like Meek Mill, Ciara, and Latto. Even Orlando Bloom took the stage, dancing and singing along with the crowd. Post Malone later closed out the night with a setlist of his biggest hits, including “Rock Star” and “Better Now,” before inviting Quavo to join him for a throwback performance of their 2016 hit “Congratulations.” Malone’s closing remarks summed up the night perfectly: “I hope everyone’s having a good f–king night. I hope the beers are cold and the drinks are strong.”
As the night drew to a close, all eyes turned to the main event: Super Bowl LIX, set to kick off the next day at 5:30 p.m. CT. The Kansas City Chiefs were gearing up to take on the Philadelphia Eagles at Caesars Superdome, with Kendrick Lamar headlining the halftime show alongside special guest SZA. Rubin’s party was the perfect prelude to what promised to be an unforgettable game, blending music, sports, and celebrity culture into one unforgettable celebration. With its mix of superstar performances, A-list guests, and infectious energy, Michael Rubin’s Fanatics Super Bowl Party once again set the standard for event excellence.
