Viva Communications, a leading entertainment company in the Philippines, is gearing up to make a significant impact at the Hong Kong FilMart, a prestigious film and television market, by unveiling a slate of horror titles that promise to captivate audiences. At the forefront of this horror push is the highly anticipated film Lilim, directed by the critically acclaimed filmmaker Mikhail Red. Known for his bold storytelling and atmospheric style, Red’s latest project is set to deliver a chilling narrative that dives into the dark and turbulent history of the Philippines during the 1970s and 1980s. The film follows the harrowing journey of a sister and brother who seek refuge in a secluded orphanage during a time of social unrest. What initially appears to be a safe haven quickly turns into a terrifying nightmare as they uncover sinister cult practices and confront an ancient evil lurking beneath the surface. Starring a talented cast, including Heaven Peralejo, Eula Valdez, Mon Confiado, and Ryza Cenon, Lilim has already generated buzz in the Philippines following its recent premiere, setting the stage for its international debut at FilMart.
In addition to Lilim, Viva Communications is poised to showcase a variety of horror films that aim to thrill audiences and highlight the rich storytelling tradition of Filipino horror. Among the titles being launched is Mak Mak, a remake of the box office hit Pee Mak, which has already proven its appeal in other markets. Joining this lineup are Talim Island and Rosario, two films that delve into the dark and supernatural, drawing on Filipino folklore and superstitions. Rosario, directed by Bobby Bonifacio Jr., explores a chilling premise rooted in Filipino tradition: the belief that a broken rosary placed in the hands of the dead can ward off evil. However, when an unbroken rosary is mistakenly left in the hands of a deceased woman, the story takes a deadly turn, unleashing a family curse that threatens to tear loved ones apart. Meanwhile, Talim Island, helmed by Roni Benaid, carries the ominous tagline “Blood of the Cursed,” hinting at a tale of vengeance, sacrifice, and ancient secrets buried within the island’s troubled past. Together, these films demonstrate Viva Communications’ commitment to producing horror content that not only scares but also resonates with audiences on a cultural and emotional level.
The horror genre has long been a staple of Philippine cinema, with audiences drawn to its unique blend of suspense, folklore, and social commentary. By revitalizing classic horror stories and introducing new ones, Viva Communications is capitalizing on the genre’s enduring popularity while also offering fresh perspectives and modern twists. The company’s focus on horror is part of a broader content strategy aimed at diversifying its offerings and appealing to a wide range of audiences. In addition to horror, Viva Communications will be showcasing its latest adult titles and young adult (YA) series, some of which are adaptations of popular Wattpad stories. This approach reflects the company’s understanding of the evolving entertainment landscape and its commitment to producing content that resonates with both local and international audiences.
Vincent Del Rosario, president and COO of Viva Communications, emphasized the company’s ambitious plans for 2023, stating, “Due to the success on our platforms, we will be showcasing our latest adult titles and YA series, some of which are adaptations from Wattpad stories.” This strategy highlights Viva’s ability to adapt to changing consumer preferences and its willingness to explore different genres and formats to stay competitive. By investing in both established and emerging talent, as well as in stories that have already gained a following online, Viva Communications is positioning itself as a leader in the Philippine entertainment industry, capable of producing content that transcends borders and connects with global audiences.
In addition to its content slate, Viva Communications is actively seeking partnership opportunities to expand its reach and collaborate with international producers and distributors. Del Rosario noted, “Our IPs are available for remake, and we are continuously in search of good IPs that we can do a local remake of as well.” This approach underscores the company’s belief in the universal appeal of its stories and its openness to co-productions that can bring Filipino narratives to a global stage. By fostering partnerships, Viva Communications aims to not only promote its own content but also contribute to the growth of the Philippine film and television industry as a whole.
The launch of Viva Communications’ horror titles at Hong Kong FilMart marks an exciting chapter in the company’s efforts to redefine Philippine entertainment. With films like Lilim, Mak Mak, Talim Island, and Rosario, Viva is set to leave a lasting impression on audiences and industry professionals alike. These stories, steeped in Filipino culture and tradition, offer a unique perspective on the horror genre, blending the familiar with the unknown in ways that are both terrifying and thought-provoking. As Viva Communications continues to expand its portfolio and explore new opportunities, it is clear that the company is committed to pushing the boundaries of storytelling and cementing its reputation as a trailblazer in Philippine entertainment.
