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Richard Kahn, a longtime marketing executive who served as president of the Academy of Motion Picture Arts and Sciences from 1988 to 1989, died Saturday in Los Angeles. He was 95.

“Our Dad had a kind and generous soul, a wry sense of humor and was a wonderful father. We will miss him dearly,” said his daughters, Sharon Kahn and Lisa Kahn Feldstern.

“All of us at the Academy are deeply saddened to learn of Richard’s passing,” said Academy CEO Bill Kramer and Academy President Janet Yang. “Richard was a devoted member of the Academy and the film community at large. During his time on the board, both as our President and as a governor for many years, he played a vital role in establishing traditions that remain today. His vision and leadership leave an indelible mark. He remained a friend to so many, and our thoughts are with his family at this time.”O

Over a six-decade career, Kahn worked at Columbia Pictures and Metro-Goldwyn-Mayer, overseeing marketing campaigns for films including “The Bridge on the River Kwai,” “The Guns of Navarone,” “Lawrence of Arabia,” “A Man for All Seasons,” “Funny Girl,” “Oliver!,” “The Sunshine Boys,” “Network” and “Clash of the Titans.”

He joined the Academy in 1964 in the Marketing and Public Relations Branch, serving on the Branch Executive Committee for 15 years. In addition to serving as president, he served 12 years as an Academy governor, five terms as Vice President and one as Secretary.

At the Academy, he helped launch initiatives such as new member receptions and headed the Public Relations Coordinating Committee, which created the Nominees Luncheon in 1982.

Born in New Rochelle, N.Y., Kahn graduated from the U. of Pennsylvania’s Wharton School and served in the Korean War.

He joined MGM in 1975, later becoming president of MGM International and executive VP of marketing for MGM and United Artists.

In 1983, he launched a film marketing company with his wife, Marianne Kahn, and was an adjunct professor at USC’s Peter Stark Producing Program until 1989. He also led the Film Information Council as executive chairman and served on the board of the Will Rogers Memorial Fund.

He is survived by his two daughters, Sharon Kahn and Lisa Kahn Feldstern, his son-in-law, the Honorable Daniel Feldstern, and his grandson and his wife, Nick and Jenn Fasulo-Feldstern.

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