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Susan Senk, a veteran entertainment publicist and marketing executive who worked on more than 400 film campaigns, died April 5 in Manhattan.
She was a 17½-year heart-transplant survivor.
Senk started out in the music industry before moving into film publicity, where she became a respected figure in both domestic and international markets.
Part of the original startup team at Vestron Video, she later relocated to London as VP of Creative Services for Vestron International, where she oversaw the company’s expansion into overseas markets and directing international marketing for its video releases.
Senk returned to the U.S. where she served as VP of Publicity and Promotion at Vestron Pictures, developing release and awards campaigns for the company’s theatrical titles, including 1987’s “Dirty Dancing,” the highest-grossing independent film of its time with $213 million worldwide.
She went on to serve as VP of International Publicity and Promotion for Columbia TriStar Film Distributors International (Sony) in Los Angeles, then founded Susan Senk PR in New York City. Recently, she worked as an international festival consultant for Sony Pictures International Releasing.
A longtime member of the Academy of Motion Picture Arts and Sciences, Senk was also a former member of the Recording Academy.
She is survived by her business partner and sister, Linda Senk Altman and her brother-in-law, Scott Altman.
Donations may be made to the Camp Sloane YMCA Susan Senk Memorial Fund.
