The European Film Market (EFM) 2024 kicks off on February 13 in Berlin, marking a fresh chapter under the leadership of its new market head, Tanja Meissner. This year’s event is poised to highlight the film industry’s strategic shift toward tried-and-true genres and star-studded projects to navigate the ongoing uncertainties of the theatrical market. As the industry gathers in Berlin, the lineup of buzzworthy titles suggests a strong emphasis on bankable stars and genre-driven narratives to captivate audiences and attract buyers. With a mix of horror, comedy, and dramatic thrillers, the EFM is set to showcase a diverse range of films that cater to both global audiences and the evolving tastes of contemporary cinema.
One of the most notable trends at this year’s EFM is the reliance on marquee names to draw attention and secure deals. Films headlined by A-list talent are expected to dominate the market, with projects like Ari Aster and A24’s “Eddington,” starring Joaquin Phoenix, Emma Stone, and Pedro Pascal, generating significant buzz. Similarly, Guy Ritchie’s “Wife & Dog,” featuring Benedict Cumberbatch and Rosamund Pike, and Ernest Dickerson’s untitled hitman thriller, starring Samuel L. Jackson and Daveed Diggs, are poised to attract major interest. These star-driven packages underscore the industry’s continued faith in the power of recognizable talent to drive box office success and secure distribution deals in an increasingly competitive landscape.
Horror and comedy are also making a strong comeback at this year’s EFM, with a slate of genre-specific films designed to thrill and entertain. Horror fans will have plenty to look forward to, including Isabelle Huppert’s 16th-century vampire mystery “The Blood Countess” and Jacob Chase’s “Bad Boy,” a unique genre-bender told from the perspective of a killer’s dog. On the comedy front, films like Neon’s “Old Pals,” starring Henry Winkler and Brian Cox, and the raucous road-trip comedy “The Shitheads,” featuring Dave Franco and Peter Dinklage, promise to deliver laughs and showcase the genre’s enduring appeal. These films reflect the industry’s recognition of genre cinema’s ability to connect with audiences and generate buzz in a crowded market.
The EFM also highlights the diversity of global cinema, with a wide range of films that span different cultures, themes, and storytelling styles. From Yoshitoshi Shinomiya’s anime-inspired “A New Dawn” to Kantemir Balagov’s “Butterfly Jam,” which explores the complexities of a Circassian immigrant community, the lineup offers a glimpse into the rich and varied narratives shaping contemporary filmmaking. Additionally, films like “Couture,” directed by Alice Winocour and starring Angelina Jolie, and “Mata,” a high-stakes spy thriller by Rachel Lang, demonstrate the market’s commitment to showcasing bold, cinematic storytelling that defies boundaries and challenges conventions.
The EFM’s timing also coincides with the momentum generated by the Sundance Film Festival, where Neon made headlines with its $17 million acquisition of the body horror film “Together.” This sets the stage for a potentially dynamic market, with buyers eager to replicate such successes. Films like “Eddington,” which remains shrouded in mystery but boasts an A-list cast, are sure to generate significant interest and speculation. Similarly, projects like “The Birthday Party,” starring Willem Dafoe and Emma Suarez, and “The Butler,” featuring Jean Reno, promise to captivate audiences with their unique blends of drama and intrigue.
In summary, the European Film Market 2024 promises to be a vibrant and dynamic event, showcasing a diverse array of films that reflect the industry’s current trends and creative directions. With a focus on genre fare, star power, and imaginative storytelling, this year’s EFM is set to highlight the resilience and innovation of global cinema. From horror and comedy to dramas and thrillers, the lineup offers something for every taste and preference, making it a must-attend event for filmmakers, buyers, and cinephiles alike. As the industry continues to navigate the challenges of the modern theatrical landscape, the EFM remains a vital platform for discovering new talent, celebrating established voices, and shaping the future of film.
