During the highly anticipated Super Bowl LIX, Singer Seal left the audience in a mixed state of shock and amusement with his unique collaboration with Mountain Dew. In a commercial that aired during the big game, Seal’s head was digitally superimposed onto the body of a seal, creating a quirky and trippy visual effect that instantly became the talk of the night. The ad, cleverly titled “Kiss From A Lime,” was a playful nod to Seal’s iconic 1994 hit song “Kiss From A Rose.” The creative concept was both surprising and intriguing, leaving viewers divided in their reactions.
The commercial begins with singer Becky G being offered a Mountain Dew Baja Blast, a tropical lime-flavored soda. After taking a sip, she’s transported to a picturesque tropical setting, where she finds herself on a speed boat in the middle of crystal-clear waters. The narrative takes a surreal turn as Seal—as a seal—appears, lounging on a rock surrounded by other seals. The opening notes of “Kiss From A Rose” kick in, and Seal begins crooning about the Baja Blast, expressing his melancholy over not being able to hold onto the drink with his flippers. The ad is a creative mashup of music, humor, and product promotion, blending Seal’s iconic voice with the vibrant, summery vibe of Mountain Dew.
The internet was quick to react to the unconventional ad, with opinions sharply divided. Some viewers found the concept disturbing or even bizarre, with one Twitter user describing it as an “abomination of advertising” and expressing their dislike for the human-seal hybrid. Others, however, thought the ad was brilliant and entertaining, praising the clever wordplay and the unexpected twist of having Seal literally portrayed as a seal. One fan even tweeted, “Ima be honest, #Seal as a seal was the best thing I’ve seen so far,” while another praised the ad as potentially “the best thing I see in all of 2025.”
The debate over the ad’s success continued to escalate, with some users imagining the behind-the-scenes pitch meeting where the idea was born. One person humorously tweeted, “just imagining the meeting where dude says ‘okay, it’s not just a seal…it’s Seal!’” Others marveled at the fact that it took over 25 years for someone to finally conceptually pair Seal with a seal in a commercial. While some criticized the ad for being too strange, others appreciated its originality and the boldness of combining a Grammy-winning artist with a unique marketing campaign.
The ad’s sheer audacity and willingness to take creative risks set it apart from the usual Super Bowl commercials. Whether one loved or hated it, the ad undeniably sparked conversation and left a lasting impression. For many, it was a reminder of the power of advertising to surprise, entertain, and sometimes even confuse. With its vibrant visuals, catchy music, and star-studded lineup, the Mountain Dew commercial became one of the most talked-about moments of the night, even if opinions were split.
For those who missed the ad during the game, it’s available to watch online, allowing viewers to form their own opinions about the bizarre yet fascinating collaboration. Love it or hate it, the ad proved that Seal and Mountain Dew were willing to think outside the box, blending music and marketing in a way that few could forget. Super Bowl LIX may have been a night of football and competition, but for many, it was also a night of unexpected entertainment and creative storytelling.
