Seal takes his namesake to new surreal heights in Mountain Dew’s 2025 Super Bowl commercial. The 30-second spot features the 15-time Grammy nominee transformed into a literal seal (with a realistic face) who washes up on Baja Beach to serenade Becky G with “Kiss from a Lime,” a Baja Blast-inspired rendition of his Grammy-winning hit “Kiss from a Rose.” The ad is a creative and fun twist on Seal’s iconic song, blending the tropical flavors of Baja Blast with the soulful melody that made the original track a global phenomenon. The commercial is set to air during the second quarter of the game, ensuring maximum exposure for Mountain Dew’s latest campaign.
Seal had a blast coming up with new lyrics for the campaign and loved collaborating with Mountain Dew’s team to bring this campaign to life in such a fun and unexpected way. The spot was created by the renowned creative agency Goodby Silverstein & Partners and directed by the talented Taika Waititi, known for his work on films like Thor: Ragnarok and What We Do in the Shadows. The collaboration between Seal, Becky G, and the Mountain Dude, Mountain Dew’s newly minted spokesperson, adds a fresh and dynamic energy to the campaign. The Mountain Dude, introduced last year, has quickly become a memorable brand ambassador, and his partnership with Becky G in this ad further solidifies Mountain Dew’s commitment to creating engaging and culturally relevant content.
The commercial begins with the Mountain Dude and Becky G opening a Baja Blast, which transports them to Baja Beach. This marks the second time Mountain Dew has focused its Super Bowl advertising on the flavor, highlighting its cultural significance and enduring popularity. The setting of Baja Beach provides a vibrant and visually stunning backdrop for Seal’s performance, creating a sense of escapism and fun that aligns perfectly with the brand’s playful and adventurous image. The combination of Seal’s soulful voice, Becky G’s charisma, and the Mountain Dude’s laid-back personality makes for a winning formula that is sure to captivate audiences during the game.
The cultural impact of the Super Bowl is undeniable, and having Mountain Dew Baja Blast be a part of it for the second year in a row is incredibly exciting for the brand. Mark Kirkham, Pepsi and Sparkling Brands SVP of marketing, expressed his enthusiasm about the opportunity to showcase Baja Blast on such a massive platform. The Super Bowl is not just a sporting event but a cultural phenomenon, and Mountain Dew is leveraging this moment to reinforce its position as a bold and innovative brand. By focusing on Baja Blast, the company is celebrating the unique flavor that has resonated with fans and solidified its place in the Mountain Dew family.
In addition to the commercial, Mountain Dew is hosting two activations in New Orleans this year: Spot the Baja Blast Campervan and Escape to Baja Beach. At the Baja Blast Campervan, fans can sample Baja Blast, sing karaoke, and receive free t-shirts and beads, creating an interactive experience that extends the campaign beyond the screen. The Escape to Baja Beach activation takes place at The Frat House, a local bar, where visitors can meet the Mountain Dude and immerse themselves in the vibrant world of Baja Blast. These activations not only generate buzz around the campaign but also provide fans with memorable experiences that strengthen their connection to the brand.
The full video of the commercial is available to view, offering a glimpse into the surreal and entertaining world Mountain Dew has created. The campaign is a testament to the brand’s creativity and its ability to collaborate with talented artists and directors to produce standout content. By blending music, humor, and nostalgia, Mountain Dew has crafted a campaign that is both entertaining and effective, ensuring that Baja Blast remains a fan favorite and a cultural icon. This year’s Super Bowl ad is just the beginning of what promises to be an exciting and innovative chapter for Mountain Dew.
