- The “morning shed” trend on TikTok, with over 30 million views, promotes an “ugly-to-bed, pretty-to-wake” skincare routine that emphasizes evening rituals.
- MattressNextDay have teamed up with Abi Olek advanced facialist and holistic aesthetician at BEAUSKIN to reveal the morning shed routines that are actually worth the hype
- Martin Seeley CEO and Senior Sleep Expert at MattressNextDay has recommended finding a ‘comfortable balance’ when it comes to working morning shed into your sleep routine
The hashtag #morningshed has already amassed over 30 million views on TikTok (1), as users embrace the “ugly” to wake up feeling refreshed and looking like their best selves. However, which routines are actually worth your time in the evening? To demystify the trend, Martin Seeley from MattressNextDay and Abi Olek from BEAUSKIN share insights into the benefits and techniques behind the perfect ‘morning shed.’
Abi explains, “In the evolving landscape of skincare, a multi-layered approach is taking centre stage: prioritizing evening rituals that focus on nourishment and repair, even if it means not looking glamorous before bed. Known as the ‘ugly-to-bed, pretty-to-wake’ approach, this method embraces the power of a dedicated nighttime routine to reveal glowing skin by morning.”
Which ‘morning shed’ routines are actually worth the effort, from an award-winning skincare expert:
- Mouth Taping
Beneficial for mouth breathers, mouth taping encourages nasal breathing, which can improve overall hydration. - Overnight Sheet Masks
Ideal for an intensive hydration boost, these masks provide a moisture barrier that locks into the skin overnight. - Anti-Wrinkle Patches
These patches effectively smooth and soften fine lines, targeting areas prone to aging. - Silk Bonnets
Silk bonnets help protect hair from friction, minimizing frizz and promoting smoother, healthier hair. - Heatless Curlers
For those wanting curls without heat damage, these curlers allow you to achieve beautiful waves while you sleep. - Jawline Straps
A favourite among beauty enthusiasts, these straps offer a temporary lifting effect, especially when combined with a skin-tightening cream for special occasions.
Since this trend involves layering multiple products, some users have raised concerns about the potential impact on sleep quality.
Martin Seeley of MattressNextDay commented, “So long as you are using lightweight, breathable products, the quality of your sleep shouldn’t be impacted too much. As with anything new, sleeping with facial products may take some adjustment, but over time your body will adapt. If after a week you feel that your sleep is affected, it’s fine to scale back on products until you find a comfortable balance.”
Abi advises caution when approaching skincare trends. “It’s essential to tailor trends to your skin type and individual needs. Consulting certified skincare professionals who understand ingredient interactions can provide personalized advice. Just because someone on TikTok suggests a skincare routine doesn’t mean they’re qualified or that they’ve undergone extensive training.”
For more information on MattressNextDay, please visit MattressNextDay.
For more on Abi Olek, please visit BEAUSKIN London.
