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Celebrities can get their hands on practically any beauty product under the sun, from skincare made with scorpion venom to a 24-karat gold lip mask.
But despite the many treatments they’ve tried, even A-listers can’t resist the draw of something a little easier on the wallet.
Drugstore finds have popped up in more places than you’d think, from Kim Kardashian’s beauty bag to Bethenny Frankel’s famed TikTok tests.
Read on to shop a selection of top under-$25 beauty products, including everything from the lip balm beloved by Jennifer Aniston and Pamela Anderson to Kate Middleton’s hairspray.
Click to jump to a section: Makeup | Skincare | Haircare
Makeup
Ruby Kisses Lip Oil Booster
Pros:
Made with hyaluronic acid and peptides for hydration and plumping
Sweet almond and jojoba oils offer a boost of moisture
High-shine finish
Cons:
Not as plumping as stinging formulas
Stars like Keke Palmer, Victoria Monét and Taraji P. Henson have worn this wallet-friendly lip oil that shoppers call “phenomenal.”It’s available in 12 shades for every taste.
E.l.f. Hydrating Camo Concealer
Pros:
Satin finish, all-day wear
Vegan, cruelty-free
Cons:
Some shoppers found it a little drying
Bethenny Frankel’s extensive beauty arsenal includes this $7 concealer, which she once said her TikTok followers would “freak out” over.
“Run don’t walk… if you want glowy skin, this tip is for you,” she wrote.
Beauty lovers agree, as the product has over 31,00 five-star reviews. It’s available in 25 shades.
CoverGirl Exhibitionist Lipstick in Hot
Pros:
Made with shea butter for moisture
Creamy, high-impact lip color
Cons:
Some shoppers didn’t find it long-lasting
While Taylor Swift’s shifted her style with each album era, she’s hardly abandoned that “red lip classic thing” over the years. The former CoverGirl partner’s favorite hues include this bold, budget-friendly shade, which she praised to Redbook in 2012 when it was part of the Lip Perfection line.
Wet n Wild MegaGlo Makeup Stick
Pros:
Multitasking product that can be used on eyes, cheeks and lips
Enriched with vitamin E for skincare benefits
Cons:
Concentrated formula needs to be blended
Olivia Culpo tried out this budget-friendly beauty stick in an Amazon Live before her buzzy wedding, commenting that it costs less than her usual Starbucks order.
Physicians Formula Butter Bronzer
Pros:
Infused with murumuru butter for moisture
Hypoallergenic and cruelty-free
Cons:
Not for those seeking a matte finish
Sofia Richie’s quiet luxury wardrobe has a hefty price tag — but her go-to bronzer costs just $17.
“I love this Butter Bronzer,” she raved while re-creating her wedding look for a TikTok in 2023. (She’s been using the drugstore staple since at least 2019, when she told Vogue it was “from Rite Aid.”)
Available in six shades.
Dr. Hauschka Lip Balm
Pros:
Natural formula
Good for all skin types
Cons:
Some shoppers find it a little pricey for the size
Pamela Anderson shared with British Vogue in 2023 that she uses this lip salve, joking that her tub is “very used, almost empty.”
Jennifer Aniston‘s a fan too, having told the Cut it was her “favorite” in 2013 and shared with Glamour in 2019 that it was one of three products she’d take to a desert island.
Maybelline SuperStay Matte Ink Liquid Lipstick
Pros:
Boasts all-day wear
Tapered applicator allows for precise application
Cons:
Some users found it drying, so consider a hydrating primer or balm beneath
While self-proclaimed “accidental beauty influencer” Bethenny Frankel has reviewed a bevy of beauty products, she ranked this lipstick among ones she’s “stayed loyal to” over the years.
“They’re wonderful … they’re creamy, they’re pretty,” she said of the under-$15 buy in an Instagram video. “They’re as good as expensive, like not even a discussion.”
L’Oréal Paris Voluminous Carbon Black Mascara
Pros:
Thickening formula that’s suitable for sensitive eyes
Over 80,000 five-star ratings on Amazon
Cons:
Some shoppers don’t care for the scent
From runway models to reality stars, Hollywood is hooked on this volumizing formula. Kim Kardashian once name-dropped it on her now-defunct blog, per Bravo, while Brooklyn Decker told Page Six Style, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”
Laneige Lip Sleeping Mask
Pros:
Softens lips with antioxidants, murumuru seed, and shea butter
Can be used day or night
Cons:
Some users did not find it as hydrating as expected
Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm is beloved by Page Six editors and plenty of famous folks — including Kendall Jenner, Kate Hudson, Brooke Shields and Kaia Gerber. Brand face Sydney Sweeney always includes the sleeping mask in her favorite products as well.
“It’s really shiny and pretty when you put it on,” Jenner once told British Vogue of the hydrating potion, which she doesn’t just save for nighttime. “I love having this on me just to put a little shine on.”
L’Oréal Paris True Match Lumi Glotion
Pros:
Multitasking formula can be used as makeup primer, sheer foundation or highlighter
Creates a a lit-from-within glow
Great for mature skin, according to reviews
Cons:
Some shoppers find it difficult to blend
Wondering what “good things” Martha Stewart keeps in her beauty bag? While she’s used plenty of products from pricier brands like Clé de Peau Beauté, her history-making Sports Illustrated Swimsuit cover look included this under-$20 drugstore find.
“I use it every day on her,” her makeup artist, Daisy Toye, told People. “I go through a tube every week. It’s how she gets that dewy look, like she just got a facial. I’m obsessed with it.”
Available in six shades.
E.l.f. Cosmetics Halo Glow Beauty Wand Blush
Pros:
Made with hydrating squalane
Cushion-tip applicator for precision application
Cruelty-free and vegan
Cons:
Some shoppers wish it was a little more pigmented
E.l.f.’s beauty wands are designed for easy application — and they’re easy on the wallet to boot. Frankel included the brand’s blush in an Instagram video highlighting products she finds “affordable, really fresh and beautiful for summer.”
She’s far from the only star using E.l.f., as Jennifer Coolidge starred in the brand’s 2023 Super Bowl ad months before collaborating on a lip line.
Available in six radiant shades.
Essie Nail Polish in Ballet Slippers
Pros:
Glossy finish in an elegant, universally-flattering color
Over 21,00 five-star ratings for the formula
Cons:
Some shoppers find it chips easily, so use a top coat if that is a concern
Essie’s had more than just a brush with fame over the years. After all, when it comes to picking polish, countless stars are brushing on shades from the drugstore brand — including this color, a reported favorite of the late Queen Elizabeth II’s.
L’Oréal Paris Infallible Matte Resistance Liquid Lipstick
Pros:
Comfortable, sueded finish that claims to last up to 16 hours
Opaque, pigmented color
Cons:
Some shoppers say it transfers a bit
Keeping up with Kendall Jenner’s makeup routine? After swiping on L’Oréal for red carpet events like the 2023 Met Gala, she became a face of the brand in July 2023.
She cited this product as a favorite in an interview with Harper’s Bazaar, saying, “It’s a liquid lipstick, and it’s so easy to wear, never smudges, and feels super hydrating — I love it.”
Available in 22 colors.
Smith’s Rosebud Salve
Pros:
Multitasking formula can be used on lips, cuticles or any dry skin
Shoppers say it “smells good and moisturizes very well”
Cons:
Those sensitive to fragrance might find the rose scent too strong
When it comes to under-$10 beauty finds, this salve is on fire. Alicia Keys and Beyoncé are both fans of the moisturizing formula, which the “Halo” singer once told Allure she uses for “everything.”
“I wear it with my lipstick,” she explained in 2011. “I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything!”
Maybelline Instant Age Rewind Eraser Concealer
Pros:
Corrects the appearance of redness and brightens under eyes
Shoppers say it “blends like a dream”
Over 154,000 five-star ratings on Amazon
Cons:
Some users don’t love the applicator
Bethenny Frankel doesn’t conceal her feelings about her favorite (and least favorite) products, and this concealer’s no exception.
“It’s really good,” she said in a video spotlighting products that’ve earned places in the “very coveted real estate” of her beauty collection.
Available in 28 shades including color-correctors.
Skincare
Cosrx Advanced Snail 96 Mucin Power Essence
Pros:
Repairs, hydrates and rejuvenates skin
Cons:
Some shoppers find the texture off-putting
Stars have hopped on the snail mucin skincare trend at anything but a snail’s pace. Kyle Richards and Emily Ratajkowski have included this budget-friendly favorite in Amazon Lives and Instagram Stories, respectively, while Alex Cooper used it to get ready for her wedding.
And Ariana Madix loves the stuff so much, she steals it from her boyfriend; the star told the Strategist she’s “addicted to the formula,” raving, “It feels really nice …this stuff really sinks into my skin and keeps me moisturized.”
Esarora Ice Roller
Pros:
Easy-to-use facial massager tones skin and reduces puffiness
This under-$20 skincare tool’s gotten the opposite of an icy reception. Deliah Belle Hamlin told us it’s “one of the best things to exist,” raving that it “completely de-puffs my face while contouring it at the same time.”
And Sydney Sweeney’s used it both on- and off-screen, telling Glamour, “every morning now, when I go to set or when I wake up, I ice-roll my face.”
Aquaphor Healing Ointment
Pros:
Can be used on dry, cracked skin, as a lip conditioner, face or body moisturizer and for minor wound care
Cons:
Is made from petrolatum, if you are trying to avoid that ingredient
What do Billie Eilish and Beyoncé have in common (other than their pop-star status, that is)? Both swear by Aquaphor’s moisturizing balms, with Eilish telling Vogue she has a tube “with [her] at all times, 24/7.”
The “Renaissance” singer, meanwhile, once told Elle she slathers Aquaphor over her face before bed.
Neutrogena Night Calming Makeup Remover Wipes
Pros:
Hypoallergenic, alcohol-free, emollient-rich formula is great for sensitive skin
Can be used to remove eye and face makeup
Cons:
Not everyone loves the fragrance
When it comes time to melt off makeup, even Kim Kardashian loves a good drugstore buy. The star had these peeking out of her beauty bag in an Instagram Story in 2022, and previously name-dropped the brand’s original Makeup Remover Wipes in a 2015 Into the Gloss interview. Jennifer Tilly also listed the original Makeup Remover Wipes as her a must-have when speaking with the Strategist in Nov. 2024. “They get everything off — even the eyelash glue,” Tilly raved.
Bioderma Sensibio H20 Micellar Water
Pros:
Balances skin pH, hydrates and protects against environmental stressors
Fragrance-free and alcohol-free
Cons:
Some users find it didn’t completely remove waterproof makeup
With famous fans including Victoria Beckham, Khloé Kardashian Tracee Ellis Ross and Drew Barrymore, this makeup-removing formula tops our roundup of the best skincare products according to celebrities.
Haircare
L’Oréal Paris Magic Root Cover Up Spray
Pros:
Perfect to quickly camouflage roots between hair color appointments
Covers gray strands well, according to reviews
Lightweight, transfer-proof formula
Cons:
Some users find it a little messy to apply
Bethenny Frankel’s pre-date ritual includes a spritz of this temporary root-concealing spray, which she called her “secret weapon” in a sponsored Instagram video.
L’Oréal Paris Elnett Hairspray
Pros:
Brushable formula
Humidity-resistant and long-lasting
Cons:
Some reviewers dislike the spray cap
Kate Middleton’s hairstylist, Amanda Cook Tucker, once posted — then deleted — a photo of the products she packed for a royal trip, including this extra-strong spray.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
