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Eyeing celebrities’ eyelashes?
You don’t need a magic wand to recreate their lush lash looks — just try a swipe of one of the many mascaras stars swear by.
After all, while their red carpet gowns tend to come with hefty price tags, A-listers’ go-to beauty products — ranging from lipstick to perfume — are often much more affordable.
And particularly when it comes to mascara, you’re just as likely to spot drugstore favorites alongside high-end versions from Dior and Lancôme in their makeup bags.
Below, shop a handful of formulas that rank as the best in the eyes of celebrities and their makeup artists.
Best Volumizing Mascaras
Lancôme Hypnôse Mascara
From the Kardashian-Jenner family to the royal family, countless famous folks are hooked on this classic Lancôme formula, which is designed to “volumize” lashes “without clumping or flaking.” Kate Middleton reportedly counts it as a go-to, while Princess Diana’s makeup artist Mary Greenwall used it in a YouTube video about the late royal’s look.
Kendall Jenner’s similarly obsessed, once telling E! of the Hypnôse Drama version, “It’s the only one I wear when I’m not wearing anything. It really works for me.” And Demi Moore described Lancôme Monsieur Big Mascara as “highly effective and of the highest quality” in an InStyle interview.
Dior Diorshow Mascara
Countless stars credit their showstopping lashes to Diorshow, which fittingly features a brush inspired by professional curling irons. Blake Lively once showed off the product in an Instagram Story of her bursting beauty drawer, while Meghan Markle dubbed the Iconic version her “favorite mascara” in an Allure interview.
“Number one in the biz, Diorshow,” Drew Barrymore similarly raved in a Vogue video. “I’m a big fan of mascara components that don’t close down on the wiper because I want all that mascara. I always feel like I wanna say to the mascara tube, ‘Don’t worry, I can handle it. Just give it to me, baby.’”
It Cosmetics Superhero Mascara
Jennifer Lopez’s hero beauty products include the Superhero Mascara from cult-favorite beauty brand It Cosmetics. She swiped some on in her Vogue “Beauty Secrets” video, calling it the “most important part” of her makeup routine.
Charlotte Tilbury Pillow Talk Push Up Lashes Mascara
Wondering how Lizzo’s lashes look “Good As Hell”? Her makeup artist, Alexx Mayo, told Vogue he’s a fan of the mascara from Charlotte Tilbury’s Pillow Talk line (which also includes the nude lipstick loved by the likes of Meghan Markle and Britney Spears).
“There is something about the brush that really grabs every single lash and really stretches the length in such a clean way,” the beauty guru explained of the product, which is also an awards show staple seen on stars like Aubrey Plaza and Jessica Chastain at the 2023 SAG Awards.
Best Clean Mascaras
Westman Atelier Eye Want You Mascara
Makeup artist Gucci Westman is a Hollywood fixture whose client list includes the likes of Anne Hathaway, Michelle Pfeiffer, Jennifer Aniston and Martha Stewart (who happens to be her neighbor.) So when she launched her own makeup line, it was unsurprisingly an instant hit.Westman uses this bestselling, vegan mascara on her famous clientele, and Hailey Bieber swiped some on in a TikTok, too. It has an hourglass-shaped brush that helps to grab every lash.
Ilia Limitless Lash Mascara
There’s no limit to the number of stars obsessed with Ilia’s clean beauty offerings, and the Limitless Lash Mascara is no exception. Olivia Wilde listed it as a favorite in an InStyle interview, while Jenna Ortega sported it onscreen in Netflix’s “Wednesday.”
Jennifer Aniston’s facialist Melanie Simon is a fan too. “This is my absolute favorite mascara for lengthening,” she told Who What Wear of the bestselling beauty buy. “It’s literally almost as good as extensions and I can’t live without it.”
Tower 28 MakeWaves Mascara
Stars like Hailee Steinfeld can’t get enough of clean beauty brand Tower 28.
“This Tower 28 mascara — first of all, the wand itself is so awesome. It’s so buildable. It looks like I’ve applied lashes after I use this mascara,” the “True Grit” star told the Strategist, adding that it’s her “absolute go-to right now.”Quinta Brunson’s also worn the formula on the red carpet.
Best Drugstore Mascaras
L’Oréal Voluminous Carbon Black Mascara
Even supermodels and superstars raid drugstores for their beauty buys. Brooklyn Decker raved about this under-$15 formula to Page Six Style, telling us, “I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.”
Kim Kardashian’s similarly obsessed, once writing on her now-defunct blog, per Bravo, “The color is the perfect shade of black and it really lifts and separates each lash.”
Bravoleb Jessel Tank agrees with the Skims founder, telling the Strategist in 2024, “I’ve tried everything on the market — Chanel, Saint Laurent, every brand you can imagine — and I always come back to this.” Other L’Oréal fans include fellow “RHONY” legend Bethenny Frankel, who said the Paradise Big Deal Mascara “forever changed” her lash game and held a curl shockingly well in a 2025 TikTok.
Maybelline Great Lash Mascara
This iconic pink-and-green tube has been a staple in Hollywood for over 50 years, with “Wonder Woman” legend Lynda Carter telling the Strategist in 2023 that it’s “still the best one on the market.” However, it’s also become a fast favorite of Gen Z stars like Charli D’Amelio, Barbie Ferreira and Sydney Sweeney.
“I have sensitive eyes, and they tend to get really red with most mascaras, but not with this one,” the latter, who opts for the “brownish-black color,” told the Cut.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
