On Tuesday night, the city of Los Angeles was abuzz with excitement as Hailey Bieber, the 28-year-old beauty mogul, hosted a glamorous event to celebrate the launch of her beauty brand Rhode’s pop-up store. The venue was transformed into a stylish haven, reflecting the chic and modern aesthetic of her brand. Bieber herself was the epitome of elegance as she arrived at the event, turning heads in a stunning leather mini skirt set from Ferragamo’s spring 2025 collection. The outfit, which featured an asymmetrical top and a matching tiny skirt, exuded a sultry yet sophisticated vibe, perfectly encapsulating the Italian fashion house’s latest designs. Styled by the talented Dani Michelle, Bieber paired the rich chocolate brown ensemble with coordinating brown heels, tights, and a sleek python clutch, further emphasizing the luxurious and cohesive look. The outfit, fresh from Milan Fashion Week, not only showcased her impeccable sense of style but also complemented the store’s décor, creating a seamless visual experience for attendees.
Bieber’s beauty look for the evening was nothing short of flawless. Her signature glowy makeup, likely achieved using products from her own Rhode line, highlighted her radiant complexion. Her hair, styled in a sleek blowout, added to her polished appearance, completing the overall polished and put-together look. The event itself was a star-studded affair, attracting a host of close friends, influencers, and industry insiders. Among the notable guests were former stylist Maeve Reilly, Lauren Perez, and Claudia Sulewski, all of whom were eager to celebrate Bieber’s latest venture. The atmosphere was electric, filled with excitement and camaraderie, as guests mingled and explored the pop-up space.
One of the most heartwarming moments of the evening came when Justin Bieber arrived to show his support for his wife. The 30-year-old singer, known for his hit song “Baby,” kept his look laid-back and casual, wearing a basketball jersey, baggy pants, a white beanie, and sunglasses. Despite his relaxed attire, his presence added a touch of charm to the event, and the couple’s affectionate interactions were a joy to behold. Bieber’s unwavering support for his wife’s entrepreneurial endeavors was evident, and the two made for a picture-perfect pair as they navigated the celebration together.
For Hailey Bieber, 2023 has been a whirlwind year filled with exciting milestones and achievements. Her beauty brand, Rhode, has been making waves in the industry, consistently churning out innovative products and buzzy campaigns that have captured the attention of beauty enthusiasts worldwide. The Los Angeles pop-up, which runs from February 19 to 25, is just the latest in a series of successful ventures for the brand. Visitors to the pop-up can expect to find exclusive offerings, including a new limited-edition shade of Rhode’s beloved peptide lip treatments. This sparkly hot pink shade, complete with a sugar cookie scent, is set to be a fan favorite, offering a fresh and playful twist on the brand’s classic formulations.
In addition to the pop-up, Rhode has been keeping fans on their toes with a string of exciting releases. Earlier this month, the brand launched its first-ever lip liners, a product that has been highly anticipated by beauty insiders. To promote the launch, Rhode released an accompanying ad campaign featuring none other than singer Tate McRae. The campaign, which is as visually striking as it is engaging, showcases the versatility and quality of the new lip liners, further solidifying Rhode’s reputation as a leader in the beauty industry.
As the year unfolds, it’s clear that Hailey Bieber’s Rhode is here to stay. With its commitment to innovation, quality, and inclusivity, the brand has managed to carve out a unique space in the crowded beauty market. The Los Angeles pop-up is not just a celebration of the brand’s achievements but also a testament to Bieber’s hard work and dedication to her craft. As fans and beauty enthusiasts continue to flock to the pop-up, one thing is certain: Rhode is revolutionizing the beauty game, and Hailey Bieber is at the helm of it all. Whether it’s through her stunning appearances, her commitment to her brand, or her ability to connect with her audience, Hailey Bieber is proving time and again why she is one of the most influential figures in the industry today.
