The internet is brimming with incredible beauty deals, and today is a perfect day to score some luxury skincare at a fraction of the cost. One of the hottest products flying off the shelves right now is Peter Roth’s 24K Gold Eye Masks, a celebrity favorite that’s been name-dropped by everyone from Real Housewives stars to A-list singers. And the best part? For one day only, these coveted eye masks are available at 50% off on Amazon and as part of Ulta’s 21 Days of Beauty event. Whether you’re a skincare junkie or just looking to treat yourself, this is an opportunity you won’t want to miss.

Kyle Richards, a star of The Real Housewives of Beverly Hills, recently raved about these eye masks during an Amazon Live session, calling them her absolute favorite. She swore by their ability to make a noticeable difference in her skincare routine, thanks to ingredients like 24K gold, colloidal gold, hyaluronic acid, and caffeine. “Wake up in the morning, wash your face, and put these on,” she advised her viewers. “It just makes such a big difference.” It seems Kyle isn’t the only fan—Selena Gomez, Charli D’Amelio, and Lindsay Lohan have all been spotted using these masks, with Lindsay even gifting them to her Freaky Friday 2 co-star, Jamie Lee Curtis. The 66-year-old actress praised the masks as “very soothing” in an Instagram post, proving that good skincare truly knows no age.

The Peter Roth eye masks aren’t just for women, either. Usher and Brooklyn Beckham have also incorporated them into their beauty routines, with both stars showcasing the masks in videos for Vogue and Harper’s Bazaar, respectively. It’s clear that these patches are a must-have for anyone looking to brighten and refresh their under-eye area. And with their 50% discount, now’s the perfect time to give them a try. But don’t wait too long—this deal is only available for 24 hours, and products at this price point are bound to sell out fast.

Of course, the Peter Roth eye masks aren’t the only steal available right now. Ulta’s 21 Days of Beauty event is a treasure trove of daily deals, with new discounts dropping every single day. Today’s lineup also includes the Stila Stay All Day Eyeliner, a waterproof gel formula that’s racked up over 2,000 glowing reviews, and Ariana Grande’s R.E.M. Beauty Essential Drip Glossy Balm. Whether you’re in the market for eyeliner, lip balm, or something else, there’s something for everyone in this bi-annual sale. The key is to act quickly—these deals are only available for a limited time, and once they’re gone, they might not come back.

When it comes to shopping for beauty products, it’s easy to feel overwhelmed by the endless options. That’s why it’s helpful to turn to trusted sources like Page Six Style. This article was written by Hannah Southwick, a Commerce Writer/Reporter who specializes in uncovering affordable, celebrity-approved beauty finds. With years of experience writing for Page Six, USA Today, and other major outlets, Hannah knows her stuff. She consults with stylists, industry professionals, and even celebrities themselves to bring readers the best product recommendations, trend insights, and tips. So when she suggests a product, you can bet it’s worth trying.

In short, today is your chance to snag some of the most talked-about beauty products at deeply discounted prices. From Peter Roth’s 24K Gold Eye Masks to Stila’s cult-favorite eyeliner, there’s never been a better time to treat yourself or restock your beauty essentials. Just remember to shop fast—these deals won’t last long. Your wallet (and your skin) will thank you!

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