Bella Hadid has recently teamed up with Frankies Bikinis, a swimwear brand beloved by celebrities, to launch her own cowgirl-inspired collection. The 28-year-old supermodel stars in the campaign for this new line, showcasing her effortless charm as she models the designs on horseback and by the water. The collection features a mix of gingham tankinis, white eyelet crop top sets, and even denim and suede pieces, blending country vibes with a beachy aesthetic. It’s a perfect representation of Bella’s laid-back yet stylish personality.
The collaboration is deeply personal to Bella, as it reflects her love for nature and her soft, sweet spirit. According to Frankies Bikinis, the collection is an ode to Bella’s true self, capturing her essence in every piece. The line will include 108 items, released in three drops, with the first batch available on March 4, followed by additional capsules in April and June. Fans can expect gingham dresses, lounge sets, and fresh twists on the brand’s signature swimwear shapes. The collection also incorporates unique details like gemstones and belt buckles on some of the bathing suits, adding a touch of cowgirl flair.
Bella’s partnership with Frankies Bikinis is more than just a professional collaboration—it’s a personal one. She’s worked closely with Francesca Aiello, the founder of Frankies Bikinis, who has been one of Bella’s oldest friends since childhood. The two grew up together in Malibu, along with Bella’s sister, Gigi Hadid. “This collaboration means so much to me,” Bella said in a statement. “I love creating, but to be able to do it with someone you love and collaborate well with is even better.” She also expressed her pride in the collection, calling it a labor of love that was made all the more special by working alongside her friend.
The collection is inspired by Bella’s life and style, which have recently taken on a more cowgirl-chic vibe. Since 2023, Bella has been dating Adan Banuelos, a cowboy who shares her love for horses and the great outdoors. Their relationship seems to have influenced her design choices, as the line combines the rugged charm of cowboy culture with the relaxed elegance of beachwear. The result is a unique fusion of styles that feels both authentic and timeless.
Gigi Hadid, Bella’s sister, has also collaborated with Frankies Bikinis in the past. In 2022, she launched a two-part collection that featured mommy-and-me styles and prints inspired by her daughter, Khai Malik. The collaboration was a huge success, and now Bella is carrying on the family tradition with her own line. It’s clear that the Hadid sisters have a knack for creating swimwear that’s both stylish and wearable, and fans are eagerly anticipating their next move.
With this collection, Bella and Francesca are offering something special to their audience—a chance to embrace the carefree spirit of summer while staying true to their own unique style. Whether you’re riding horses, lounging by the pool, or soaking up the sun at the beach, there’s something in this collection for everyone. It’s a celebration of friendship, creativity, and the beauty of nature, and it’s sure to make a splash in the world of swimwear.
