New York Fashion Week (NYFW) is often portrayed in movies and TV shows as a glamorous and exhilarating event, filled with runway shows, celebrities, and cutting-edge fashion. While there’s no denying the excitement of being among the first to see new collections and connecting with industry professionals, the reality of NYFW is far more chaotic. For those who work in the fashion industry, the week is a whirlwind of endless running around, limited sleep, and juggling multiple responsibilities. Imagine trying to keep up with the latest trends, attending back-to-back shows and presentations, and still managing to file stories and cover other major events happening simultaneously—like the Super Bowl and awards season. It’s a balancing act that’s as challenging as it is rewarding. This inside look at a single Saturday during NYFW offers a glimpse into the madness and magic of one of fashion’s most iconic events.
The day begins early, at 7:30 a.m., with a rare moment of calm before the storm. Despite a late dinner the night before, the author wakes up before their alarm, a small victory in the midst of a hectic schedule. After a quick shower, breakfast, and a much-needed cup of coffee, they spend some time catching up on emails. As a little treat, they sneak in an hour of TV time before diving into the day’s tasks. By 10:30 a.m., the reality of the day’s workload sets in. With a lot to write and edit, the author decides to get ready early to avoid running late for their first event. They opt for a bold beauty look—extra concealer, winged eyeliner, and a red lip—to match the energy of fashion week.
The first event of the day is the Alice + Olivia presentation at 11 a.m. The brand has generously lent the author a stunning red patchwork faux fur coat, which pairs perfectly with a checkered Louis Vuitton Papillon bag borrowed from Vestiaire Collective. The outfit is completed with a pleated Aritzia skirt, patterned Sheertex tights, and Loeffler Randall knee boots. A Tilly Sveaas T-bar necklace and diamond earrings from Stone & Strand and James Allen add a touch of sparkle. However, before heading out, the author spends a few hours working on a big feature that needs to go live before the Super Bowl. Writing and photo research are just part of the multitasking required to keep up with the demands of fashion week.
By 3 p.m., the author arrives at the Alice + Olivia presentation, where they’re greeted by a colorful and theatrical display inspired by the works of William Shakespeare. Models pose in looks that evoke classic Shakespearean plays, from a pink ruffled dress reminiscent of Juliet to a beaded two-piece inspired by A Midsummer Night’s Dream. Celebrities like Lana Condor, Anna Cathcart, Julianne Hough, and Tiffany Haddish are also in attendance, adding to the event’s star-studded vibe. The author notes how Haddish, in particular, seems to be everywhere during NYFW—a testament to her larger-than-life personality. After taking in the sights, the author heads to the Veronica Beard preview, where they and Page Six Commerce Writer Hannah Southwick marvel over the brand’s accessories, including croc-embossed bags and suede styles with built-in jeweled bracelets. The collection’s Parisian-inspired street style aesthetic, featuring floral sequined separates and striped knits, leaves a lasting impression.
As the day progresses, the author takes a break to grab coffee at the Ralph’s truck—caffeine being the unsung hero of fashion week. While heading back to the Upper West Side to work from home, they reflect on the balancing act required to keep up with NYFW. By 8 p.m., the author is enjoying dinner with their husband when they notice heavy snowfall outside. The Blonds’ runway show is just an hour away, and it’s all the way downtown in the Financial District. Despite the weather, the author decides to brave the storm, swapping out their boots for a weatherproof pair by Tamara Mellon and grabbing an umbrella—practicality wins over fashion faux pas concerns.
The evening culminates at The Blonds’ show, where the author and Hannah arrive just in time to spot Countess Luann de Lesseps and her daughter, Victoria, seated front row. The scene is nothing short of dramatic, with attendees like Aquaria from RuPaul’s Drag Race making bold fashion statements. The runway itself is a spectacle of Old Hollywood glamour, featuring crystals, corsets, and feathers. At one point, photographers in the pit call out Luann for leaning forward and blocking their shots while trying to capture the action on her phone—a relatable moment for anyone who’s ever been in the fray. By 10 p.m., the day is finally over, and the author heads home to unwind with a hot cup of tea and some much-needed rest. For them, the allure of fashion week lies not in the after-parties but in the quiet moments of reflection after a day well-spent.
