Beyoncé truly outdid herself in a recent Instagram video announcing the exciting news that her haircare brand, Cécred, is set to launch at Ulta. The video opened with the Queen Bey looking absolutely stunning in a custom ivory off-the-shoulder Vivienne Westwood gown. The dress, made of dreamy crepe fabric, featured a draped cowl neckline, a thigh-high slit, and the British label’s iconic corset bodice. It was a vision of elegance and sophistication, and fans couldn’t get enough of it. This isn’t the first time Beyoncé has turned to Vivienne Westwood for a show-stopping look—remember that breathtaking sequin jumpsuit the late designer created for her back in 2018? The fashion house has long been a go-to for her custom performance ensembles, and this latest piece is just another testament to their incredible collaboration.
The video itself was a masterclass in building anticipation. It began with Beyoncé lip-syncing the iconic line “world stop” from her 2014 collaboration with Nicki Minaj, “Feeling Myself.” Her glam team then stepped into the frame to give her a quick touch-up, adding to the dramatic effect. Once they exited, she mouthed “carry on,” and a fan began blowing her long, luscious hair, creating a moment of pure glamour. The clip ended with a black screen displaying the launch details: “Available exclusively at Ulta. Coming April 6, 2025.” It was a simple yet powerful way to announce the upcoming launch, and it left fans buzzing with excitement.
But not everyone is jumping for joy. With Beyoncé’s highly anticipated “Cowboy Carter” tour set to kick off in April, some fans are jokingly pleading for mercy. The comment section of the video is filled with humorous exclamations from loyal supporters who claim they’ve already spent too much on Beyoncé-related expenses. One fan wrote, “Beyonce my beloved queen, I only have two kidneys,” while another quipped, “no…YOU carry on. we are spent. see you at the tour and it better be 3 hours.” A third user added, “BEYONCÉ WE ARE TAPPED OUT!!!! WE DO NOT HAVE ANYMORE MONEY!!!” It’s clear that Beyoncé’s dedicated fanbase is feeling the financial strain of keeping up with her latest ventures, but their love and admiration for her remain unwavering.
To celebrate the one-year anniversary of Cécred, Beyoncé also launched a limited-edition 14k gold-plated nameplate necklace designed by celebrity jeweler Alligator Jesus. Priced at $100, the necklace is a sleek and stylish addition to the brand’s growing product line. This launch is just the latest move in what has been an incredible journey for Cécred. Beyoncé first teased the brand back in 2022, generating massive buzz before officially releasing it in February 2023. In an interview with Women’s Wear Daily, she shared her vision for the brand, stating, “My vision for Cécred has always been to be an inclusive force of excellence, investing in research, science, and testing for all hair types. As a Black founder, there are misconceptions that we can only make products for hair like ours. Society has trained us to focus on our differences, and it’s kept us in boxes.” Her commitment to inclusivity and excellence has resonated deeply with fans and customers alike.
While details about the Ulta drop are still scarce, a representative for the beauty retailer revealed that this partnership is the largest exclusive hair brand launch in Ulta’s history. This is a monumental moment not just for Beyoncé but for the beauty industry as a whole. Cécred’s arrival at Ulta marks a significant step forward in making high-quality, inclusive haircare products more accessible to a wider audience. Given the brand’s focus on “transformation haircare for all,” as stated on its Instagram, this launch is set to make waves in the beauty world.
The timing of this announcement couldn’t be more perfect. With the “Cowboy Carter” tour on the horizon, Beyoncé is once again proving why she’s one of the most successful and influential figures in the entertainment industry. Whether she’s slaying the stage, breaking records, or expanding her business empire, Beyoncé continues to inspire and captivate her fans. While some may joke about being “tapped out,” there’s no denying that Queen Bey’s reign shows no signs of slowing down—and we wouldn’t have it any other way.
