Kylie Jenner is making a bold return to her roots with a fresh collaboration that celebrates her love for latex fashion. On Friday, the 27-year-old reality star and entrepreneur announced her newest project: the Khy collection, a line of curve-hugging latex pieces created in collaboration with the London-based clothing brand Poster Girl. Kylie took to Instagram to tease the upcoming launch, sharing a series of sultry photos that showcase her rocking various black, white, and red dresses from the collection. Her fans were quick to notice the confidence and allure she exuded in the images, which perfectly encapsulated the essence of the new line. With this collaboration, Kylie is not only revisiting her personal style but also embracing a trend that has long been a part of her wardrobe.

Kylie’s admiration for Poster Girl dates back several years. In 2021, she first brought the brand into the spotlight when she stunned her Instagram followers in a tiny tangerine-colored dress from their signature semi-sheer collection. The bold, empowering designs of Poster Girl, founded by designers Francesca Capper and Natasha Somerville, clearly resonated with Kylie, who has since become a loyal supporter of the brand. Her fondness for their latex pieces is well-documented, and it’s no surprise that this collaboration feels like a natural evolution of her relationship with Poster Girl. In fact, Kylie revealed that the idea for the Khy collection was inspired by a specific red latex midi dress she wore during a “sister work day” with Kendall Jenner back in May. That particular dress, the Whistle Latex Midi Dress in Red ($700), became the catalyst for the collaboration, as it reminded her of the confidence and allure that Poster Girl’s designs embody.

In a press release, Kylie expressed her excitement about the collaboration, highlighting the passion and effort that went into creating the collection. “I’ve been a huge fan of Poster Girl’s bold, empowering designs for years, and to create a collection with Natasha and Francesca that embodies that energy is so exciting,” she said. Kylie also emphasized the importance of blending nostalgia with modernity in the designs, ensuring that each piece feels timeless yet fresh. “The high-shine, body-skimming latex is the star of the show, and it’s the perfect blend of sexy and sophisticated,” she added. The collection, which will be available in red, black, and white, is sized inclusively from XXS to 2X, with prices ranging from $148 to $278.Fans can shop the Khy collection exclusively on Khy.com starting March 18th at noon EST.

Kylie isn’t the only Kardashian-Jenner who has embraced latex as a fashion staple. Back in 2018, both Kim Kardashian and Khloé Kardashian were spotted wearing curve-flaunting latex outfits. Kim opted for a sleek black scoop-neck minidress, while Khloé chose a muted pink midi dress. At the time, Japanese designer Atsuko Kudo, a go-to latex creator for Kim, explained the appeal of the material. “Latex empowers women,” Kudo said. “It’s for everyone who wants to feel beautiful, feminine, and strong.” While latex can be a bit tricky to wear—requiring silicon-based lubricant and talc powder to slip into smoothly—the ultra-snatched, confident look it provides is well worth the effort. The Kardashian-Jenner family’s love for latex is just one example of how this trend has become a cultural phenomenon, celebrate for its ability to make women feel powerful and glamorous.

The Khy collection marks a significant moment in Kylie’s entrepreneurial journey, as she continues to expand her fashion and beauty empire. By collaborating with Poster Girl, she is not only introducing her fans to a beloved brand but also redefining how latex is perceived in modern fashion. The collection’s focus on inclusivity and versatility ensures that it appeals to a wide range of body types and personal styles, making it more accessible than ever. Whether you’re a longtime fan of latex or someone looking to step out of their comfort zone, the Khy collection offers a way to embrace confidence and sophistication. With the launch date approaching, fans are eagerly anticipating the opportunity to experience the collection for themselves and channel their inner Kylie Jenner.

In the end, the Khy collection is more than just a fashion line—it’s a celebration of female empowerment and self-expression. By collaborating with Poster Girl, Kylie Jenner is remindi

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