In the heart of Milan, a historic cinema once stood, transformed into a sanctuary of design and artistry. Eleonore Cavalli, the visionary creative director of Visionnaire, has reimagined this space into a showroom that transcends mere redesign—it is a rebirth. Inspired by the myth of Agarthi, a quest for hidden beauty and enlightenment, the showroom invites visitors on a journey of self-discovery and aesthetic awakening. This space is more than a showroom; it is a narrative woven through design, guiding visitors through an experiential journey that reflects the brand’s evolution and commitment to craftsmanship.
Step into the entrance gallery, where a grand staircase beckons, symbolizing a descent into self-discovery. The interior, a blend of Italian craftsmanship and global design, escorts you through a chromatic journey. Soft sky hues at the entrance gradually deepen into emerald green, signaling renewal, and then descend into rich, earthy tones, reminiscent of the planet’s core. Each color transition evokes a sense of transformation, guiding you introspectively to the heart of the brand. The central area, with its open stage, pays homage to the building’s cinematic past, now a platform for artisans and innovators to showcase their mastery.
The showroom’s design is a symphony of curves and fluid forms, from the entrance door to the organic lime structure cascading above the staircase. A large, fluid screen breaks away from rigid conventions, echoing natural elements. This seamless integration of form and function creates a space where design and storytelling converge. The bistro, with its sensual curves and warm ambiance, invites pauses for reflection and conviviality, blending the senses in a culinary and design experience.
Visionnaire’s philosophy extends beyond aesthetics, viewing products as “artefacts” that embody artisanal craftsmanship and haute couture spirit. Inspired by Ugo La Pietra’s “Fatto ad Arte,” each piece is a testament to artistic integrity. Clients are not just customers but ambassadors, embracing the brand’s values. The Wunderkammer, a curated space of art and design, offers a multisensory exploration, integrating seamlessly into the visitor’s journey, revealing unexpected artistic expressions.
This showroom is a testament to Visionnaire’s dedication to innovation and craftsmanship, where past and present converge. It invites visitors into a world of refined beauty, creative exploration, and boundless inspiration, a place where art and design dialogue, crafting an unparalleled experience.
