Summarize and humanize this content to 2000 words in 6 paragraphs in EnglishBuilding on the success of the GROHE SPA installation at Palazzo Reale during Milan Design Week 2024, GROHE returns in 2025 with a unique gallery experience set in one of Milan’s most historic locations: The Garden Senato. Within carefully curated spaces, the GROHE Aqua Gallery showcases a selection of product innovations, encouraging visitors to rethink their relationship with water, question everyday routines, and perceive design as a dynamic force that interacts with its surroundings. GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has been at the forefront of the sanitary industry since its establishment in 1936. With a commitment to quality, technology, design and sustainability, GROHE delivers “Pure Freude an Wasser” (Pure Joy of Water) to its customers. Operating in over 150 countries, the brand has earned a reputation for excellence, integrating cutting-edge technology with sustainable practices to enhance user experiences.“Guided by GROHE’s brand purpose of ‘Pure Joy of Water’, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.GROHE Aqua Gallery, an exhibition that goes beyond aestheticsMilan Design Week is known for its elegant exhibitions—flawless staging, atmospheric lighting, and exquisite materials. Yet, the Aqua Gallery aims to break the cycle of passive observation. Here, water sets the rhythm, guiding movement and encouraging interaction. Entering the space is not simply about watching; it’s about becoming an integral part of the installation.GROHE sets high standards for sustainability, demonstrating them in the Aqua Gallery through innovative water applications and resource-conscious technologies. Visitors are invited to feel the urgency of responsible water use while engaging with design in a way that is both personal and universal.In previous editions of Milan Design Week, GROHE has consistently demonstrated its innovative spirit. The GROHE SPA installation at the Pinacoteca di Brera in 2023 attracted over 30,000 visitors and was honoured with the prestigious Red Dot “Best of the Best” award, as was the installation at Palazzo Reale in 2024. Both immersive experiences underscored GROHE’s commitment to transforming water into a source of health and well-being, reinforcing the brand’s leadership in design and innovation.Over the years, the company has used the global gathering for design aficionados to spark conversations about design, sustainability and innovation. However, this year marks a shift. Instead of a classic brand showcase, the Aqua Gallery creates an experience that provokes thought. It is about spatial storytelling—about experiencing water on a sensory level. We are curious to see how visitors will respond and whether the ambitious goal of creating a space for dialogue and exchange around the theme of water will be achieved.What can visitors expect this year?While GROHE has yet to reveal all the details, the concept suggests that this installation could become one of the most defining moments of the week. Visitors can expect unexpected contrasts and a renewed awareness of water’s role in our everyday lives. The bar is set high—whether it will be reached remains to be seen. Some elements will surprise, others may provoke—but the goal is to leave a lasting impression that extends beyond Garden Senato.What we do know is that the GROHE Aqua Gallery will present a selection of products in a dual role: as highly efficient objects shaped by functional principles and as crafted artifacts that emphasize form. At the same time, the installation aims to create meaningful water experiences, ensuring that every visitor encounters water in a way that resonates personally. More than a showcase, the Aqua Gallery provides space to explore how these products form a bridge between humans, water, and the environments we inhabit. Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly merges indoor and outdoor elements, offering a distinctive gallery setting. The Aqua Atelier, nestled within the architectural garden, offers space for reflection and the creation of an Aqua Poem. More than just a place to pause, the adjacent Aqua Bar serves as a powerful statement on sustainability: built from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution. As a brand committed to rethinking water use, GROHE offers tangible solutions to tackle plastic pollution—such as its advanced water filtration systems, reducing the need for disposable plastic bottles. Maybe it’s just water. Or maybe it’s a reminder that the most ordinary things still have the power to surprise us. Either way, we’ll be there to see for ourselves.Click here to join the GROHE Aqua Gallery at Fuorisalone 2025:April 8/9 from 10:00am-7:00pm CETApril 10 from 10:00-4:00pm CETApril 11/12 from 10:00am-9:00pm CETApril 13 from 10:00am-6:00pm CETGarden Senato, Via Senato 14, Milan
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