Summarize and humanize this content to 2000 words in 6 paragraphs in EnglishLight, sound, movement. A portal to a new world where technology merges with design – appearing almost like magic. But this isn’t magic; it’s the vision behind the extraordinary work of Iris Ceramica Group, that, with its concept for Milan Design Week 2025, Metamorphosis, tries to redefine an ancient material with a forward-thinking approach.Ceramic has been used for thousands of years, shaping objects, tools, and eventually surfaces. Its versatility has woven it into every era of human history, continuously evolving through aesthetics and innovation, always reflecting the spirit of its time. So, what is the language of ceramics today?The answer lies in Metamorphosis, the vision behind the installations set to debut in April, in Milan. Through digital exhibitions, luminous video mapping, and synchronized sounds, visitors enter a new dimension where space is transformed, time dissolves, and matter takes on a new identity. Inspired by the beauty of a butterfly’s wings – emblem of metamorphosis itself – Iris Ceramica Group reinterprets a noble material as old as the world itself, giving it a new identity and redefining its technological potential, adapting it to different contexts and applications. Through art, design, and technology, Iris Ceramica Group presents pioneering innovations and applications for ceramics, and in Metamorphosis, invites visitors into constantly shifting environments where perception is in flux.Music, movement, play, shadows, and light intertwine in a seamless flow, creating immersive experiences where ceramics become a medium for art and inspiration.This year’s Milan Design Week’s theme is Connected World, which the brand interprets also as a dialogue between past and future. The past is embodied in the tradition of Iris Ceramica Group, which, since 1961, has carried forward not only generations of craftsmanship but also a deep cultural legacy, preserved through its Foundation and Museum. The future, on the other hand, is defined by technological innovations, shaping even the most familiar aspects of daily life. The concept of Metamorphosis isn’t just a display – it’s an invitation to experience design in its most innovative form.The installation Sinfonia (=Symphony) will be unveiled in the stunning setting of Palazzo Reale in Milan, as part of “Art Déco. Il Trionfo della Modernità” exhibition (Art Déco. The Triumph of Modernity), where Iris Ceramica Group is the Main Sponsor.Symphony is an interactive light-and-sound installation, allowing visitors to become the conductors of the digital orchestra. A playful experience, in perfect Art Déco style, where people can interact with the orchestra using only their bare hands. Here, the fusion of classical beauty and modern innovation reveals a universal truth: design is not static but ever-evolving. What once appeared as a timeless style now engages in dialogue with the future, inviting us to reimagine the potential of every object, surface, and space.At the Iris Ceramica Group showroom – ICG Gallery, in Via Santa Margherita 4 – the spotlight is on Alchimia & Iris Ceramica Group: a new technological solution developed by VBH that redefines the perception of interior design. The name itself – Alchimia (=Alchemy) – draws from an ancient vision, both magical and complex, yet inherently forward-looking: the ability to transform materials into something more precious without altering their essence. That is precisely what happens with this technology. With Alchimia, a wall or furniture covering becomes an invisible display, seamlessly blending into its surroundings – until the moment it comes to life.This cutting-edge technology has been flawlessly integrated into Iris Ceramica Group’s surfaces, creating a synergy that enables videos and sounds to appear and disappear on command. Ceramics thus become a new kind of media – a speaker and a display – without losing its intrinsic properties, transmitting both visuals and sound while preserving its elegance. Timeless design and high-end technology work together to create new possibilities for spaces, without compromising the inherent beauty of the material. Technology becomes a silent presence, seamlessly integrated into interiors, crafting something unique and never seen before.Also at the Iris Ceramica Group Gallery, visual artist Lorenza Liguori has developed five digital canvases, showcased throughout the week, unveiled each day. The themes she explores align with the concept of Metamorphosis, where imagination immediately connects to nature and its ever-changing forms, merging realities into new ones.Golden Stone is the heart of the alchemical work, the symbol of absolute transformation, the quest for the Philosopher’s Stone; Silver Moon represents the bond between the Sun and the Moon, a sacred union embodying the cosmic balance between light and shadow, masculine and feminine, spirit and matter; Tree of Life is the secret map of the universe, the axis connecting earth and sky, matter and spirit; Liquid Soul places water at the center as the principle of life and a reflection of the soul. The liquid element becomes a symbol of metamorphosis – able to adapt, purify, and transform; Crystal Energy sees crystals as catalysts of change: filtering chaos, harmonizing the frequencies of existence, and transforming the raw into the sublime.Lorenza Liguori holds a bachelor’s degree in Graphic Design from RUFA (Rome University of Fine Arts) and in Visual Communication from Brighton City University, UK. After working in the fashion industry with a focus on streetwear and underground culture, she redefined her artistic vision through 3D graphics, which became her most effective medium for expression. Her work merges colors, materials, and objects in a virtual environment where they acquire an independent existence. In her hands, the digital canvas becomes a playground for imagination, transcending simple visual storytelling to create portals into new worlds. With every digital stroke, she reminds us that creativity is not confined by material or form but is an endless exploration of the unknown.“Design is not just what it looks like and feels like. Design is how it works,” said Steve Jobs. And in 2025, design at Iris Ceramica Group embraces this ethos, blurring the lines between technology and art in a world where perception is constantly shifting. The concept that will be showcased during Milan Design week isn’t just an exhibition – it’s an invitation to experience design in its most innovative form.You can visit the installations by Iris Ceramica Group in Palazzo Reale, Piazza del Duomo, 12, with Symphony, as part of the exhibition “Art Déco. Il Trionfo della Modernità” (The Triumph of Modernity), where Iris Ceramica Group is the Main Sponsor and at the Iris Ceramica Group showroom – ICG Gallery in Via Santa Margherita 4 – with the canvases of Lorenza Liguori.
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