In a world where industrial transformation often overlooks the smaller details, one Italian brand is challenging the status quo by proving that even the humblest objects can drive meaningful change. Verum, a leader in door design and interior solutions, has taken on this challenge with the creation of Snapp, a handle that symbolizes innovation, sustainability, and thoughtful design. Snapp is not just a handle; it’s a statement, a small yet powerful object that embodies Verum’s commitment to redefining the design world through purpose-driven innovation. By combining cutting-edge technology, ergonomic design, and a focus on environmental responsibility, Verum has shown that even the smallest components can bear the weight of industrial transformation without compromising on aesthetics or affordability.
Verum’s journey began over twenty years ago in the heart of Brianza, a region renowned for its craftsmanship and design excellence. Since its inception, the brand has been dedicated to creating solutions that harmonize form and function, giving life to products that are both beautiful and functional. Verum’s approach is rooted in a deep respect for the Made in Italy tradition, which emphasizes quality, creativity, and attention to detail. However, Verum’s vision extends beyond aesthetics. The brand believes that design should serve a deeper purpose—one that addresses the needs of both people and the planet. This philosophy is at the core of every product Verum creates, including its latest innovation, Snapp. Designed by the talented Alessandro Stabile, Snapp is a handle made entirely from recycled ocean plastic, a material choice that speaks volumes about the brand’s commitment to sustainability and social responsibility.
Snapp is more than just a handle; it’s a movement. Its creation was inspired by the urgent need to address the environmental crisis, particularly the issue of plastic pollution in our oceans. By using recycled ocean plastic, Verum and Alessandro Stabile are not only reducing the amount of waste that ends up in the seas but also raising awareness about the importance of recycling and upcycling. The handle’s simple, ergonomic design is intentional, allowing the material and its story to take center stage. Snapp’s smooth, classic shape ensures that it is both functional and accessible, making it easy for consumers to embrace sustainability without sacrificing style or comfort. The handle’s monomaterial construction—made entirely from a single type of plastic—ensures that it is 100% recyclable, further emphasizing Verum’s dedication to creating products that are as environmentally responsible as they are elegantly designed.
The impact of Snapp extends far beyond its function as a handle. It challenges the norms of the interior design and manufacturing industries, which have traditionally relied on materials like brass, aluminum, and steel. By introducing a plastic handle made from recycled ocean waste, Verum is pushing the boundaries of what is possible in the field of sustainable design. Snapp is not just a product; it’s an educational tool, encouraging consumers to think critically about the materials used in everyday objects and the role they play in the lifecycle of resources. In an industry where innovation often comes at a high cost, Snapp stands out for its affordability. Priced at less than twenty euros, it is a testament to Verum’s belief that sustainable design should not be exclusive or elitist. The handle is widely available, from high-end design shops to mass-market retailers, making it accessible to a broad audience and democratizing access to eco-conscious design.
What truly sets Snapp apart is its ability to balance innovation with practicality. While it is a groundbreaking product in terms of material choice and environmental impact, it is also incredibly user-friendly. Its familiar shape ensures that it can seamlessly integrate into any interior design, while its smooth, ergonomic surface enhances the user experience. Snapp’s simplicity is its strength, proving that sustainable design does not have to be complicated or intrusive. Instead, it can be subtle, intuitive, and deeply meaningful. By focusing on the basics—functionality, affordability, and aesthetics—Verum has created a product that resonates with a wide range of consumers, from those who prioritize sustainability to those who simply appreciate good design.
In a world where design is increasingly driven by fast-paced trends and technological advancements, Snapp reminds us of the importance of slowing down and considering the bigger picture. It is a reminder that even the smallest objects can tell a powerful story and drive meaningful change. By choosing to produce a handle from recycled ocean plastic, Verum is not only addressing the environmental crisis but also empowering consumers to make more conscious choices. Snapp is more than just a handle; it’s a symbol of hope, a testament to the idea that innovation and sustainability go hand in hand, and a reminder that even in the most mundane details of our lives, we have the power to make a difference. With Snapp, Verum has proven that small objects can indeed bear the weight of industrial transformation, one handle at a time.
