Summarize and humanize this content to 2000 words in 6 paragraphs in EnglishOnce again, Iris Ceramica Group astounds. In collaboration with Alchimia by VBH, they introduce a groundbreaking solution tailored for the high-end market. At first, it seems like a projection. You look around for the source—but there’s no projector in sight. As curiosity pulls you closer, the illusion reveals itself: a television flawlessly embedded in a ceramic surface, transforming with a sublime disappearing act.Blending Alchimia’s advanced integrated technology with Iris Ceramica Group’s ceramic artistry, the partnership redefines luxury spaces—from private residences to yachts and high-end commercial settings. Together, they craft environments that quietly awaken when needed, elevating every experience with seamless sophistication.At the center of this collaboration is a transformative idea: the two partners introduce a cutting-edge solution that renders technology invisible, fully integrating audio-video systems into natural ceramic surfaces. These ceramics evolve—retaining their aesthetic appeal while concealing sophisticated technology that blends effortlessly into any environment. The outcome is a seamless harmony of form and function, where design becomes “beautility,” and luxury interiors are elevated to a new level of immersive experience.“True innovation happens when design and technology evolve together. Our partnership with Iris Ceramica Group represents a shared vision—where surfaces are no longer just static elements, but active participants in shaping immersive environments. This collaboration allows us to redefine the boundaries of interior design, offering seamless, elegant solutions for those who demand both beauty and intelligence in their spaces.” — Jeroen van den Hurk, CEO Alchimia.A seamless fusion of design and innovation: through its exclusive partnership with Iris Ceramica Group, Alchimia transforms ceramic surfaces into invisible displays and speakers. Screens and audio-video systems disappear beneath elegant ceramics, only revealing themselves when needed. This silent metamorphosis blends cutting-edge technology with timeless beauty—where surfaces come to life without compromising their form. A true expression of modern alchemy.“For Iris Ceramica Group, ceramics are a noble material with infinite technical qualities, shaped and transformed in our search for new solutions and applications. Our mission, “Reengineering ceramics for the Better”, is based on unique technological solutions that open new horizons for ceramics, including smart surfaces for home automation systems, backlit slabs, eco-active ceramics and many other innovations aiming to improve interaction between humans and the environment.” — Federica Minozzi, CEO Iris Ceramica Group.Perhaps this is the direction the television industry needs—moving beyond standardized designs, which have long dominated a saturated market. With groundbreaking solutions like the seamless integration of technology and materials, a new frontier opens up. Here, innovation isn’t just about functionality, but about reimagining form itself—where surfaces become displays, and technology becomes invisible.
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