Summarize and humanize this content to 2000 words in 6 paragraphs in EnglishFor over fifty years, Zambaiti Parati has been a benchmark of excellence in the design field, continuously embracing trends and technological innovations. This year, at Milano Design Week 2025, the brand presents exciting projects that span across two new collections. Since its foundation by Ferruccio Zambaiti in 1973, the company has remained committed to innovation, sustainability, and design. This year, the brand is elevating its role in a constantly evolving landscape – one it has actively contributed to shaping – showing us the possibilities of wallpapers in a journey that involves spaces, technology, and senses.The brand will be present during Milan during Design Week 2025 with the installation Camera Picta, designed by Serena Confalonieri, in collaboration with Radici, a leader in the production of highly technological and fully customizable textile surfaces.Conceived as a tribute to surface coverings, the Camera Picta installation transforms the space into a canvas where colors, patterns, and shapes interact harmoniously. Combining Zambaiti’s wallpapers with Radici’s textile surfaces, the environment comes to life with soft pastel hues and bold, vibrant tones, playing with stripes, circles, rhombuses, and lozenges. The result is a balance between geometric regularity and hyper-decorative elements, with references to marbling and Renaissance frescoes. Mirrors and architectural components amplify the immersive effect, creating optical illusions and new perspectives born from the dialogue between space and material.On the occasion of Milano Design Week, Zambaiti Contract, the brand’s division dedicated to research, innovation, and collaborations with architecture studios and real estate developers, will unveil its latest collection: Project Chapter 2, a collection that fuses design, nature, and innovation, developed by Zambaiti Creative Lab in collaboration with five renowned creatives. This project reimagines the sensory experience of wallcoverings, turning interiors into immersive artistic environments.The collection’s strong scenographic impact comes from the interpretations of flora and fauna by five different creatives, each bringing a unique vision from their specific field. In Odyssey, designer Chiara Caberlon explores and reimagines a landscape inspired by islands across the globe, where organic textures and natural materials blend in unexpected ways. The project transforms spaces into realms of exploration and harmony with nature, creating a visual journey that brings the wild beauty of islands into every environment.My Garden, by photographer Massimo Gardone, is a poetic, dreamlike floral world with a surreal twist. Elements drawn from a personal herbarium reveal the astonishing diversity of shapes and colors found in nature, composing a new imaginary where the world takes on the qualities of a fairy tale, rich in whimsical forms and vibrant hues.With Lucente, artist Eleonora Sassoli transports us to a universe inspired by the Renaissance, where the luminosity of nature is exalted. The ten extraordinary elements she has designed are the result of a meticulous artistic process that merges craftsmanship with technology. Each floral motif was initially hand-painted using watercolors, pencils, and mixed techniques to capture the delicacy and vitality of spring blooms.Megalopolis, by illustrator Jacopo Ascari, is a narrative of architecture where urbanism and fashion take center stage. Projects and sketches dedicated to an ambitious new architectural vision convey a commitment to a better future, framed in an intensely evocative and celebratory setting, positioning urbanism as the ultimate synthesis of all artistic disciplines.Architect Emanuele Svetti interprets nature’s force through Voodoo Nature, a vision where the romantic intertwines with the psychedelic. The result is an elegant interplay of motifs that evoke dreamlike atmospheres – at times nostalgic and crepuscular, at others bold and irreverent – all unified by a deep reverence for the inspirational power of Mother Nature.The trompe-l’œil landscapes of Natural Views, designed by Zambaiti Creative Lab, turn interiors into immersive, atmospheric scenes, expanding the boundaries of space and perception.Each design in this collection is available in four technical substrates, ensuring adaptability to any space – whether residential or contract: Z Pareti Vive, Z Waterproof, Z Acoustic, and Z Protection. Z Pareti Vive is the most eco-friendly option, designed with sustainability and well-being in mind. Z Waterproof is a high-performance fiberglass base that waterproofs and decorates humid environments, reducing material waste in renovations. Z Acoustic is perfect for offices and bedrooms, featuring sound-absorbing technology for improved acoustics. Z Protection is a fireproof, antibacterial, and scratch-resistant substrate with a refined textile embossing, suitable for high-traffic areas. Also in the most technical aspect, the commitment of the brand to the environment and sustainability is remarkable, especially combining innovation with eco-friendly practices.Another important highlight at Milano Design Week is Boiserie 3D – Wallcoverings for Luxury Interiors. This innovative line combines a multidimensional approach with cutting-edge technology, reinterpreting the classic wood-effect boiserie.It’s fascinating how this brand explores the impact of new technologies in transforming different environments while also fostering a dialogue with natural and classic materials – like wood – preserving their essence through innovation. The collection reinvents the natural wood base through 3D digital printing, merging tradition with contemporary techniques. These digital panels create a highly expressive aesthetic, enhancing the tactile experience, from the subtle vertical grain lines to the distinctive knots that add authenticity and warmth, and the continuous concave slatted effect that defines horizontal surfaces.A key innovation in this field is the introduction of a large-scale 3D printing machine, which allows Zambaiti Parati to work without restrictions, producing fully customizable panels not only in terms of design and color but also in size. This flexibility makes the collection adaptable to a wide range of spaces and styles.With these innovations, this brand continues to push the boundaries of design, technology, and creativity, offering solutions that enhance interiors in both aesthetics and functionality.The company renews its mission of uniting nature and design, drawing inspiration from the natural world while fostering a deep awareness of the environment. Its commitment to sustainability goes beyond aesthetics, shaping innovative solutions for a material often perceived as merely decorative.You can visit Zambaiti Parati from 7 to 13 of April in Corso Garibaldi 17, in the heart of Brera in the installation Camera Picta where Zambaiti team will be available onsite to showcase the new brand collections: Projects Chapter 2 and Boiserie 3D.
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