Selena Gomez has thrilled her fans with an exciting and unique campaign titled “12 Days of Really Rare Stuff.” Launched on Monday, the initiative sees the 32-year-old singer sharing 12 rare and sentimental memories as she counts down to the release of her joint album with fiancé Benny Blanco, titled I Said I Love You First. This special campaign not only offers fans a glimpse into Gomez’s personal life and career but also gives them the opportunity to own exclusive items that hold sentimental value to the star.
The first day of the campaign kicked off with a heartfelt gesture. Gomez shared a custom Jacquie Aiche diamond “B” ring, which she had previously posted on her Instagram Story in December 2023 to confirm her relationship with Blanco. This one-of-a-kind piece, featuring 0.44 carats of pavé diamonds, was originally worth $3,250. However, Gomez surprised her fans by offering it for just $12 on her merch store website. She wrote on the listing, “For the first day of #12DaysOfReallyRareStuff, which is also a countdown to I Said I Love You First, it felt fitting to choose something that is a symbol of the start of our relationship.” She also confirmed that this was the exact ring she had shared on her Instagram Story, making it a truly special and meaningful item for her and her fans.
On the second day of the campaign, Gomez continued to wow her fans by offering a signed Coach Selena Grace Bag, which she had personally designed. The bag, valued at $395, was available to win for free, with the winner being announced via email at 6 p.m. PT on Tuesday. This gesture not only highlighted Gomez’s partnership with the luxury brand but also showcased her appreciation for her fans. The bag, like the ring, carries a personal touch, making it a cherished item for whoever wins it.
As the campaign progresses, fans are eagerly anticipating what other rare and meaningful items Gomez will share. The singer’s engagement to Blanco has been a significant part of her recent life, and the story behind her engagement ring is particularly touching. In December 2024, Gomez replaced her wrap-around ring with a stunning engagement ring featuring a marquise center stone in a cathedral setting, paired with an oversized brilliant-cut eternity band. Blanco proposed after a year of dating, and the design of the ring was deeply personal, tailored to Gomez’s long-held vision of her perfect diamond. Interestingly, Gomez had hinted at her love for marquise diamonds in her 2015 hit song Good For You, where she sang, “I’m on my marquise diamonds / I’m a marquise diamond.” Blanco recalled how Gomez had shared her design preferences with him over the years, dropping subtle hints about her ideal ring. He humorously admitted, “I just tried not to f—k up,” after Gomez described the diamond as “the one she’s always dreamed of.”
The story of the engagement ring adds a romantic and personal layer to the campaign, as fans get to see how Gomez’s relationship with Blanco has influenced her life and career. The couple’s joint album, I Said I Love You First, promises to be a collaborative project that blends their shared passion for music and their deep connection. By sharing these rare and personal items, Gomez is not only building anticipation for the album but also creating a sense of closeness with her fans, who are eagerly following each day of the campaign.
Overall, Selena Gomez’s “12 Days of Really Rare Stuff” is a heartfelt and creative way to connect with her fans while celebrating the upcoming release of her joint album with Benny Blanco. Each item shared during the campaign holds a special story and sentimental value, making this initiative a unique and memorable experience for her audience. As the countdown continues, fans are excited to see what other surprises Gomez has in store, further cementing her reputation as a star who truly values her relationship with her supporters.
