Tom Brady, the legendary former NFL quarterback, may have hung up his cleats and retired from chasing championship rings, but he hasn’t lost his touch for making headlines. On Sunday, February 10, 2025, Brady stepped into a new role as a Super Bowl commentator for the big game, and while he wasn’t throwing touchdowns or hoisting the Lombardi Trophy, he still managed to dazzle viewers—this time with his impeccable style. The seven-time Super Bowl champion made his debut as a broadcaster wearing an eye-catching timepiece from the renowned jeweler Jacob & Co., leaving fans and watch enthusiasts alike in awe.
The watch in question was the Jacob & Co. Caviar Tourbillon in Yellow Sapphires, a breathtakingly luxurious piece that sparkled almost as brightly as Brady’s on-field accomplishments. This stunning timepiece is priced at a whopping $740,000, making it a true masterpiece of haute horlogerie. The watch is adorned with 338 baguette- and rose-cut yellow sapphires, which collectively weigh nearly 49 carats, and an additional 338 brilliant-cut diamonds. The combination of yellow sapphires and diamonds gives the watch a radiant, sun-like glow, as if it were capturing the brilliance of Brady’s storied career. It’s no surprise that the watch became the talk of the evening, with fans and commentators alike marveling at its sheer opulence.
Benjamin Arabov, the CEO of Jacob & Co., couldn’t have been prouder to see Brady wearing the Caviar Tourbillon. In a press release, Arabov praised Brady, calling him “the epitome of excellence, both on and off the field.” He went on to say, “The Caviar Tourbillon embodies the precision, luxury, and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.” The sentiment was clear: Brady, with his unparalleled success and timeless style, is the perfect ambassador for a brand like Jacob & Co., which has built its reputation on creating exquisite, one-of-a-kind timepieces.
Brady’s choice of watch didn’t go unnoticed, as fans flocked to social media to share their thoughts. One user jokingly compared the watch to something Indiana Jones might have to excavate, calling it a treasure worthy of a cinematic adventure. Another fan praised it as a “showstopper,” which it undoubtedly was. Even Barstool Sports founder Dave Portnoy couldn’t resist chiming in, humorously referring to the watch as a “Brick Watch” due to its square shape—a playful nod to his own brand, which offers more affordably priced timepieces. The lighthearted jab only added to the buzz surrounding Brady’s bold accessory choice.
This wasn’t Brady’s first foray into the world of luxury watches. The 47-year-old has long been a collector of some of the most exclusive timepieces on the market. His collection includes a variety of high-end styles that few can only dream of owning. However, in December of 2023, Brady made headlines by selling off a significant portion of his luxury watch collection. The sale, which included 21 different styles, raked in nearly $5 million, proving that even retiredsuperstars can make savvy business moves. While the exact details of his collection weren’t disclosed, it’s clear that Brady has a keen eye for exceptional timepieces.
Earlier in the day, Brady was spotted wearing another Jacob & Co. watch, the Billionaire Mini Ashoka, which is completely encrusted with 100 carats of diamonds. While some might have seen it as a bold fashion statement, it’s hard not to wonder if it was also meant to serve as a sort of good luck charm for his debut as a Super Bowl commentator. After all, Brady has always been known for his meticulous preparation and attention to detail. His friend and former teammate, Rob Gronkowski, confirmed as much in an interview with Page Six. “He’s always prepared,” Gronkowski, 35, said. “He’s the best at preparation. He’s the best at, you know, doing his best, and he’s just going to be ready.”
Brady’s transition from All-Pro quarterback to high-profile broadcaster has been seamless, and his choice of watch for the occasion only further solidified his reputation as a man of impeccable taste and class. Whether he’s leading his team to victory on the field or providing commentary from the booth, Brady continues to prove that he’s a force to be reckoned with in every arena he enters. And with timepieces like the Caviar Tourbillon in Yellow Sapphires gracing his wrist, it’s clear that his legacy extends far beyond the gridiron.
In the end, Brady’s debut as a Super Bowl commentator wasn’t just about football—it was about crafting a new chapter in his career while staying true to the qualities that have always defined him: excellence, precision, and a commitment to greatness. And if his watch game is any indication, this is just the beginning of another extraordinary journey.
