Summarize and humanize this content to 2000 words in 6 paragraphs in EnglishAn award winner whose face was seen by millions across the country in Sainsbury’s and Morrisons adverts has died aged 77. Farmer Bill Legge appeared on the back of Sainsbury’s Taste The Difference crisp packets for years and was the well-known face of Morrisons Cafe adverts. His family paid an emotional tribute to him, the East Anglian Daily Times reported: ‘He will be missed for his sense of humour, his kindness, his love of his family and the Fens, his level-headedness and his ability to work with others. ‘We would like to thank his many friends and everyone on the farm for their support, loyalty and kindness over his lifetime, especially in the last few weeks.’ Mr Legge passed away at Addenbrookes Hospital in Cambridge on April 3 and his funeral took place on Thursday. Born and bred in the village of Southery, Norfolk, he was at the helm of its Further Fen Farm for more than 25 years. The champion grower sold more than a dozen different varieties of potatoes to supermarkets, crisp brands, fish and chip shops and packaged oven chip and roast potato brands. An advocate of wildlife conservation and environmentally-friendly farming – often not though possible on a commercial farm – he was honoured with the annual Ian MacNicol Award at a county competition in 2012. An award winner whose face was seen by millions across the country in Sainsbury’s and Morrisons adverts has died aged 77. Pictured: File photo Farmer Bill Legge (pictured) appeared on the back of Sainsbury’s Taste The Difference crisp packets for years and was the well-known face of Morrisons Cafe adverts His family paid an emotional tribute to him: ‘He will be missed for his sense of humour, his kindness, his love of his family and the Fens, his level-headedness and his ability to work with others’The prize, named for a beloved local farmer, is given out annually by Norfolk Farming and Wildlife Advisory Group (FWAG) for conservation work in farming. He was also a champion wheat grower in competitions ran by the Agricultural Society in nearby village Stoke Ferry – and won a growers’ contest run by international seed company Limagrain in 2014. The Legge Farms business was started by Mr Legge’s father Les in the 1940s, who set it up with just an acre of land, rented from a church. Starting out by looking after other farmers’ horses, he then became a farming innovator, buying one of the first self-propelled drills – at a time when much agricultural work was done with horse-drawn machines. He built his business around working with the innovative tool on other people’s land, drilling thousands of acres of vegetables. His son Mr Legge joined him working on the farm in 1965 – and stepped up to take it over, when his father was tragically diagnosed with lung cancer, just eight years later in 1973. His own son Pete joined him in running the farm in 2000.Mr Legge went on to work long beyond retirement age, only stopping to become a full-time carer to his beloved wife Judith in November 2021, after she had an accident with a forklift. He always championed the use of modern machinery, did extensive work on other local farms and served on farming union committees. Mr Legge (pictured with his wife Judith) passed away at Addenbrookes Hospital in Cambridge on April 3 and his funeral took place on ThursdayIn his fifties, he began championing environmentally-friendly farming, unusual on a commercial farm, by creating a reservoir and wetland areas, as well as laying miles of hedges. He was a valued member of his village community too, chairing the Southery School governing body. Mr Legge and his wife Judith – who he married when he was just 19, celebrating their 50th wedding anniversary two years ago – ran their farm together. They had three children and loved becoming grandparents.
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