Revolutionising Marketing with Personalised Campaigns
Jacquard is poised to transform the realm of marketing personalisation with the introduction of its innovative product, Personalised Campaigns. This innovative AI-driven tool enables marketers to craft tailored, customer-focused messaging that resonates on an individual level, unlocking unprecedented scalability and automation.
Empowering Multichannel Campaigns
As part of its summer update, Jacquard has enhanced its user experience, allowing marketers to seamlessly launch campaigns across multiple channels and languages from a single brief. The addition of support for Modern Standard Arabic and LATAM Spanish empowers brands to engage with diverse audiences in a culturally relevant manner.
Rapid Message Generation
With the capability to produce up to 2,500 brand-compliant messages in seconds from a single input, Jacquard efficiently curates messaging variations tailored to brand voice, performance metrics, localisation requirements, and channel specifics.
AI-Driven Innovation in Marketing
Jacquard’s Personalised Campaigns is a groundbreaking product designed to automate the generation of relevant marketing messages that maintain brand integrity. This summer release also introduces support for LATAM Spanish and Modern Standard Arabic, allowing marketers to adopt a truly multilingual approach.
The Importance of Personalisation
Research indicates that effective personalisation is critical for successful marketing strategies, ranking among the top concerns for professionals in 2024. Today’s consumers expect brands to deeply understand their needs and preferences, moving beyond the outdated method of simply addressing them by name.
Challenges of Traditional Methods
Even the most experienced copywriters find it challenging to deliver impactful, accurate personalisation at scale. Previously, marketers have relied on complex conditional logic and audience segmentation, which often results in generic messaging that fails to connect with consumers on a personal level.
The Future of Contextual Marketing
Personalised Campaigns addresses these challenges by automating the creation of contextually relevant messaging. Leveraging data and advanced technology, it delivers immediate value to consumers through personalised interactions that resonate on an emotional level.
Enhancing Marketing Insights
Daniel Head, CEO of Jacquard, states, “In today’s consumer-driven market, brands must learn to communicate with distinct consumer groups based on their unique personalities and preferences. Our Personalised Campaigns provide invaluable insights that will reshape how marketers approach audience targeting and communication, leading to increased relevance and effectiveness.”
Advanced Technology for Tailored Messaging
The technology behind Personalised Campaigns enhances the capabilities of marketers by generating thousands of language variations from a single brief. Powered by Jacquard’s proprietary Personalisation Engine, Contextual1, this solution revolutionises customer-centric marketing approaches.
Data-Driven Personalisation at Scale
Contextual1 draws upon various data dimensions to create tailored messaging, including:
- User data: Customer name, age, pronouns, birthday, order history, and loyalty tier.
- Contextual data: Customer location and current weather conditions.
- Product data: Product type, category, features, collections, and stock levels.
- Brand data: Grammar, tone, vocabulary, and punctuation.
Tailoring Interactions for Every Consumer
By deploying multiple AI agents, Personalised Campaigns adapts messaging for each customer across various touchpoints, ensuring that interactions are hyper-personalised and relevant.
Addressing Multilingual Marketing Needs
Jacquard now supports Modern Standard Arabic and LATAM Spanish, expanding its language capabilities to seven. These languages rank among the world’s most spoken, allowing brands to execute campaigns that resonate with diverse audiences.
Strategic Language Expansion
Adding LATAM Spanish and Modern Standard Arabic aligns with Jacquard’s commitment to meet the growing demand for multilingual marketing solutions. This ensures brands can engage with their customers in their preferred languages while maintaining brand voice and cultural nuances.
Cultural Nuance in Marketing Strategies
Daniel Head concludes, “In an increasingly multilingual world, marketers must be equipped to produce content in consumers’ preferred languages, recognising the diversity within regions. A nuanced, localised approach to marketing is essential for success in today’s global marketplace.”
