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Good Good Golf, a media and lifestyle company that started out on YouTube, has raised $45 million in funding marking the startup’s first outside investment.
The funding round was led by Creator Sports Capital, a newly formed investment firm founded by ex-YouTube exec Benjamin Grubbs and investment management exec Brian Kabot. The round includes participation from Manhattan West Private Equity, Sunflower Bank and Peyton Manning’s Omaha Productions along with more than 50 individual investors.
The company will use the capital to expand across content, retail and live experiences. Based in Prosper, Texas, Good Good Golf was founded in 2020 and currently has more than 1.75 million YouTube subscribers. The company says it blends “entertainment, sports, competition and lifestyle” and has grown to include premium products including co-branded Callaway gear and sold at Dick’s Sporting Goods. Good Good Golf also has partnered with NBC Sports and Golf Channel to produce live televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers. In addition, it sponsors pro golfers and have an ownership stake in L.A. Golf Club.
“I’m excited to partner with our new friends at Good Good Golf,” Peyton Manning said in a statement. “Their content is fun and creative, and I’m hoping they can help me lower my golf score.”
Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered they shared a vision for building a “next-generation” media company centered around golf.
Kendrick, the company’s CEO, said the investment “allows us to scale our media and commerce initiatives, bringing even more exciting content, products and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic and engaging for players and fans of all ages.”
Grubbs, who serves as co-managing partner of Creator Sports, said that Good Good Golf’s “360-degree approach” spanning content, consumer products, retail and live experiences has “cultivated an engaged fanbase and driven extraordinary business growth.”
In the transaction, Good Good Golf was advised by Vela Wood Staley Young and Creator Sports Capital was advised by Moelis & Co. and DME Law provided legal counsel. Good Good Golf is repped by WME.
Pictured above (l. to r.): Sean Walsh, Stephen Castaneda, Garrett Clark, Matt Scharff, Tom “Bubbie” Broders and Brad Dalke at Casa De Campo in the Dominican Republic filming content for Good Good Golf in January 2025
