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Merry Christmas to Amazon: The ecommerce giant’s Prime Video will get one Dec. 25 football game for the NFL 2025 season, joining Netflix on the streaming front, which will again have two games on the holiday.
The NFL confirmed that Prime Video will have a Dec. 25 game, as part of Amazon’s deal for “Thursday Night Football” (which currently runs through the 2033 season). But it’s not a new carve-out for Christmas: Prime Video is getting the Dec. 25 game because it falls on a Thursday in 2025. News of Prime Video’s Christmas 2025 game was first reported by Puck.
The matchups for this year’s Christmas games aren’t set yet. The league is expected to announced the 2025 NFL schedule around mid-May.
Under a three-year deal inked last year, Netflix got rights to two Christmas Day NFL games in 2024 and was guaranteed at least one game on the holiday in 2025 and 2026. Amazon, meanwhile, scored “Black Friday” games from the NFL the day after Thanksgiving starting in 2023.
On Christmas Day 2024, Netflix livestreamed two NFL games for the first time (Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs. Houston Texans). In addition, the Texas-Ravens game featured a lavish Beyoncé halftime show, as she performed a set from her “Cowboy Carter” album in her hometown of Houston.
Netflix said the Christmas Day NFL games averaged 24 million viewers in the U.S. Overall, the company said 65 million U.S. viewers sampled at least part of a portion of the Chiefs-Steelers and Ravens-Texans game telecasts.
Last week, Netflix co-CEO Ted Sarandos reiterated that the streamer isn’t interested in full-season sports rights, but that he’s bullish on special events like the NFL Christmas Day games.
