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Nominations have been announced for the 2025 Webby Awards, recognizing the best of the internet, with Variety picking up five nods.
Winners for the 29th Annual Webby Awards will be announced on Tuesday, April 22, 2025. The awards show, hosted by Ilana Glazer, will take place May 12 at Cipriani Wall Street and will publish special moments and the trademark five-word speeches from all the winners across Instagram, LinkedIn, TikTok, X/Twitter and Facebook.
Variety was nominated for five awards: best overall social presence (in the social – media/entertainment, features category); the 2024 Actors on Actors series (video & film – entertainment & music, series & channels); “Ludwig Göransson – ‘Can You Hear the Music?’ from ‘Oppenheimer’ | Behind the Song” (video & film – music); “Wicked’ Stars Ariana Grande & Cynthia Erivo Break Down Viral ‘Holding Space’ Interview” (video & film – variety & reality); and “‘The Blair Witch Project’ Actors Call Out ‘Reprehensible Behavior’ After Missing Out on Profits for Decades: ‘Don’t Do What We Did’” by Adam B. Vary (websites and mobile sites – best writing/editorial, features & design). In 2024, Variety’s Actors on Actors won two Webby Awards.
New for 2025, the Webby Awards introduced the first Brand of the Year award, with Google, Apple, Samsung, YouTube, Nike and McDonald’s nominated in the category. In addition, the Webbys have introduced a new suite of Creator categories, with nominees including Kai Cenat, Jake Shane, Laufey, Caleb Simpson, Zach King, Remi Bader, Trixie Mattel, Drew Afualo, Mark Rober, Chris Klemens and Abi Marquez. (See more highlights of this year’s nominees below.)
This year, the Webby Awards received nearly 13,000 entries from more than 70 countries around the world; of those, fewer than 1,600 received nominations. Organizations earning the highest number of nominations this year were: Google (38), Apple (38), NBCUniversal (24), MTV Entertainment Studios (18), TBWAMedia Arts Lab – LA (17), DEPT (16), Serviceplan Germany (16), CNN (16) and National Geographic (16). KMPG provides vote tabulation consulting for the Webby Awards.
The Webby nominees are selected by the International Academy of Digital Arts & Sciences (IADAS), whose members include: writer, director and actor Quinta Brunson; Anjali Sud, CEO of Tubi; Sarah Harden, CEO of Hello Sunshine; Jen Sargent, CEO of Wondery; Shannon Sharpe, NFL Hall of Famer and host of Club Shay Shay & NightCap; Amelia Dimoldenberg, host and producer of “Chicken Shop Date”; and Mitchell Baker, executive chairwoman of Mozilla Foundation.
All nominees are eligible to win the two most prestigious honors: the Webby Award, selected by IADAS voters, and the Webby People’s Voice Award, determined by popular vote at vote.webbyawards.com through April 17 at 11:59 p.m. PT.
2025 Webby Awards Nominee Highlights
Comedy, Individual Creator (Creators)
Jake Shane
Boman Martinez-Reid
Boy Room – Gymnasium
Chris Klemens – Middle Kid Productions
Sock Puppet Master
Best Editing, Creator Excellence (Creators)
Euro Rhythms: A Journey in Motion – Arizona Cardinals
Zach King – King Studios
This is not an iPhone – Mory Productions
Shrimpdaddy “I know what you want”
I shrink 10x every 21s until I’m an atom – Toby Lockerbie Ltd.
Social Impact, Individual Creator (Creators)
Drew Afualo
April Lockhart
Immigration TV
Library Kids Are Going to Save the World – Mychal Threets
Olayemi Olurin – Olurinatti
Art, Culture & Music, Individual Creator (Creator)
Laufey
Lachi
CZsWorld
Maris Jones – Bedrooms Through the Decades
Heidi Wong
Kids & Family, Individual Creator (Creators)
Mark Rober
This Dad Wins Halloween!
Salish Matter and Jordan Matter
Shonduras
POV: You’re a Dad – Mason Smith
Best Community Engagement, Creator Excellence (Creators)
Remi Bader
Kellie Gerardi: An Astronaut’s IVF Journey
Ashley Alexander’s Nami Matcha & The Matcha Mob
The Skibidi Toilet Fan Multiverse – Invisible Narratives
Yolanda Diaz – The Sociable Society
Best Use of AI, Performance & Craft (Video & Film)
Reid Hoffman Meets His AI Twin – Reid Hoffman
Unfinished Legacies – Barkley
La Fenêtre – an AI short film – Creativ Strategies
Shrimpdaddy AI
Michael Jackson ‘Smooth Criminal’ Lego Edition
Documentary: Longform, General Video & Film (Video & Film)
ABC News Studios l Hulu – Patrice: The Movie – ABC News
Puffling – Beehive Films
The Silent Witness – Life Stories
Zurawski v Texas – Out of Nowhere
Vice News Presents: Shooting America – Tubi
Public Service & Activism, Series & Channels (Video & Film)
Freedom to Be – ACLU
The Secret Life of Librarians – Carnegie Corporation of New York
Felt the Nation – Center for American Progress
TED Fellows Films 2024 – TED Conferences
These Stories of Welcome – Welcome.US
Comedy, General Video & Film (Video & Film)
Jim Gaffigan: The Skinny
Kai Cenat x Kevin Hart x Druski ‘Thanksgiving’ – Church Edit
Onion News Network – The Onion
Ryan Reynolds and Hugh Jackman Perform a Song About Deadpool & Wolverine – The Tonight Show Starring Jimmy Fallon
Very Important People – Dropout
Long Form, Branded Entertainment (Video & Film)
Cynthia Erivo Teaches Storytelling – Celebrity Substitute – Amazon
La Causa del Accidente que Provoco el Incendio – Canada
Shot on iPhone – Midnight – TBWA Media Arts Lab
Rising Voices – Fireline
Late Checkout: A Ritz-Carlton Story – Marriott International
Music Video, General Video & Film (Video & Film)
Dua Lipa “Illusion” – UnderWonder Content
Megan Thee Stallion “Mamushi” – Church Edit
Charli XCX “Von Dutch” – Modern Post
Lady Gaga “Abracadabra” – Modern Post
Kendrick Lamar “Not Like Us” – pgLang
Interview or Talk Show, Branded Entertainment (Video & Film)
RuPaul’s Drag Race – The Pit Stop with Trixie Mattel – MTV Entertainment Studios
Quest for Craft, Season 4 – Quaker City Mercantile
Donald Duck Tries to Keep His Cool While Eating Spicy Wings – “Hot Ones” – Disney
Countdown to Beautifully Broken: Jelly Roll in conversation w/ mgk – Spotify
32 Questions With Virgin Galactic Pilot Jameel Janjua – Virgin Galactic
Sports, Branded Entertainment (Video & Film)
Football Is for Food – Special US
Adidas Super Bowl Winning Throw – We Are Social U.S.
The Most Hilarious Stop on the PGA Tour – INNOCEAN USA
Soto Shuffle – Wieden+Kennedy
Somebody – 72andSunny
Viral, Experimental & Weird, Branded Entertainment (Video & Film)
Duolingo – “The Bird” – Loop
American Cancer Story – Klick Health
The Chase – Puma – JED Lab Productions
The Woof – McCann Worldgroup Germany
Michael CeraVe – Ogilvy
Fashion, Beauty & Lifestyle, Branded Entertainment (Video & Film)
The Director – Happy Place
Loewe – Partizan Entertainment
Burberry ‘It’s Always Burberry Weather’ – Church Edit
Puma x A$AP ROCKY – Dreambearr
HEADPEACE – Izrayl Brinsdon
Best Individual Performance, Performance & Craft (Video & Film)
What a Girl Wants (ft. Sabrina Carpenter – Live – Spotify Anniversaries Version) – Spotify
Assume That I Can – Indiana Production
The Runner – Tempomedia Filmproduktion
Todd Almond’s I’m Almost There (In-Studio Preview) – Audible
Music, General Video & Film (Video & Film)
AMP Cypher 2024
The 25th Anniversary of Christina Aguilera – Spotify Anniversaries Live – Spotify
Jorts with Will Ferrell & Nick Jonas – The Tonight Show Starring Jimmy Fallon
Gracie Abrams – The Secret of Us (Short Film) – Vevo
Ludwig Göransson – ‘Can You Hear the Music?’ from ‘Oppenheimer’ | Behind the Song – Variety
Health & Wellness, General Desktop & Mobile Sites (Websites and Mobile Sites)
See the Eye
855-HOW-TO-QUIT-(OPIOIDS) – Serviceplan Germany
The Rarest Stars Shine Brightest
The Inconvenience Store – Schaaf
Get Trained, Save Lives; Interactive CPR Course – UEFA
Responsible Information, Responsible Technology (Websites and Mobile Sites)
Surveillance Watch – Humaan
No Escape Room – Grow
PoliceData.org – Mapping Police Violence
Radio Free Europe / Radio Liberty
RAND.org: Policy research for the public good – RAND
Accessible Technology, Responsible Technology (Websites and Mobile Sites)
Language Inclusion – Hook
Remarkable.org WCAG 2.2 AA level compliant website Development – Think Creative Agency
Augment Therapy
Altly Website – Prolific Digital
Vocable – WillowTree
Responsible Innovation, Responsible Technology (Websites and Mobile Sites)
SIGNS – DEPT
Animal Alerts – Serviceplan Germany
Tone Proud – McCann Worldgroup Singapore
Working Not Working – NTRNL – Fiverr International
PodMatch
Responsive/Adaptive Design for Mobile, Mobile Features & Design (Websites and Mobile Sites)
Dropbox
Volvo Trucks – Code and Theory
Ford M-Sport Raptor T1+ Web Experience – Ryze Agency UK
Flow Studio
Kraft Heinz
Fashion, Style & Beauty, General Desktop & Mobile Sites (Websites and Mobile Sites)
InStyle – Dotdash Meredith
telfar.net – TELFAR
ARK8 – Build in Amsterdam
He Spoke Style – Article
Moncler – City of Genius
Sports, General Desktop & Mobile Sites (Websites and Mobile Sites)
Caitlin Clark Rookie of the Year Campaign – Pacers Sports & Entertainment
Ford M-Sport Raptor T1+ Web Experience – Ryze Agency UK
NBA Represent – Article
NOLA GOLD Rugby Website Redesign – Morrison Marketing
Brooklyn Nets in Paris – Brooklyn Nets
Best Use of AI, Features & Design (Websites and Mobile Sites)
ShiffBot – Google
The New President – Impact BBDO
London Museum website
Noomo Beat – Noomo Agency
Shopify Winter ’25 Edition – Shopify
Web Services & Applications, General Desktop & Mobile Sites (Websites and Mobile Sites)
Percipio Health – Noomo Agency
Adobe Frame.io V4 – Adobe
Oracle Redwood Design System – Oracle Design
Petco Love Lost – Petco Love
SimplePractice
Charitable Organizations/Non-Profit, General Desktop & Mobile Sites (Websites and Mobile Sites)
Obama Foundation – Work & Co, part of Accenture Song
Farm Africa – The Web Kitchen
Childhelp Child Abuse Hotline Website – Smith Design
Kiva
Paul & Daisy Soros Fellowships for New Americans – Modern Tribe
Independent Publishers, Email Newsletters (Websites and Mobile Sites)
The Ankler
Ladyparts – Deborah Copaken
The Food Section
Welcome To The Onionati – The Onion
Truthdig
Best Shopping or Social Commerce Campaign, Media Campaigns (Advertising, Media & PR)
Nutter Butter, You Good? – Dentsu Creative US
eBay Endless Runway – Edelman
Pinterest Predicts – “Try on 2025” – Mojo Supermarket
Rainbow Wool – Serviceplan Germany
Late Checkout: A Ritz-Carlton Story – Marriott International
Fashion, Beauty & Lifestyle, Branded Content (Advertising, Media & PR)
Judge Beauty – e.l.f. Cosmetics
Google Shopping – Vox Creative
Only Icons – Gotham
The Wardrobe Refresh Hotline – TBWAChiatDay NY
Pimple, Meet Your Mighty Patch – Sapka Communications
B2B Campaign, Media Campaigns (Advertising, Media & PR)
Beer Retirement Account – Monks• Sleep with Rain – Critical Mass• Archive.com – Big Brand Hijack – Archive• Welcome to the Golden Age of Advertising – Basis Technologies• Shopify Black Friday 2024 – Shopify
Use of Video or Moving Image, Craft (Advertising, Media & PR)
Museum-Worthy – O Positive
Boulder Crest “Breakthrough” – PS260 Editorial
Make Your Gameday Epic – RSA Films
Century of Cravings – Special US
Under The Bridge “The Story” Social Teaser – Hulu Originals
Installation or Experience, Individual (Advertising, Media & PR)
Fuck around. Find out. -72andSunny
Saucy Nuggets Dispensary – Leo Burnett Chicago
WcDonald’s Immersive Dining Experience – We Are Social U.S.
B1G DUCK – Wieden+Kennedy
Mufasa in the Sky 3D Holomesh – Disney Studios Digital Marketing
Health, Wellness & Pharmaceutical, Branded Content (Advertising, Media & PR)
Michael CeraVe – Ogilvy New York
Stop Bullying – Ogilvy Greece
Allegra Airways – Daniel J Edelman Ltd
No More Hippocrites – Eversana Intouch
You’ve Got Options – 72andSunny
Kids & Family, Games General (AI, Immersive & Games)
Care Bears Caring Quest – Exclusible
Daniel Tiger’s Neighborhood: My Bedtime – Fred Rogers Productions
NASA’s Snap It! An Eclipse Photo Adventure – NASA
Cat Quest III
WonJo Kids – Upily
Use of Augmented Reality, Immersive Features (AI, Immersive & Games)
Twister Air – Left Field Labs
Alopecia Mirror – FCB Health New York, an IPG Health Company
Nike – Victory Mode – Arcadia
Peridot Beyond – Niantic
ARound – Stagwell Marketing Cloud
User Experience, Games Features (AI, Immersive & Games)
Call of Duty: Black Ops 6 – Activision Publishing
World of Warcraft VR Experience – APEX Studios
Dragon Age: The Veilguard – Electronic Arts
MLB the Show 24 Presents: Derek Jeter Storylines – PlayStation Studios
Prince of Persia: The Lost Crown – Ubisoft Montpellier
Diversity, Equity, Inclusion & Belonging, AI Apps & Experiences General (AI, Immersive & Games)
SIGNS – DEPT
Founderland – PAM (Pitch AI Mentor)
ChatJuneteenth: AI With Soul – Barkley
IncludeChat – Include Inc.
Are You Blacker Than ChatGPT – McKinney
Products & Services, AI Apps & Experiences General (AI, Immersive & Games)
Typeface.ai – Typeface Inc.
Aivin, the AI-Driven Sommelier – Pyxl
A.I. vs. K.I. – Goodby Silverstein & Partners
Daisy vs Scammers – VCCP Group
Happy Halers – Patients & Purpose
Health, Wellness & Lifestyle, Individual Episode (Podcasts)
Paging Dr. Chanda: “Keke Palmer Talks About Her New Book, Master of Me (PART 1)” – Revolt
The Mel Robbins Podcast with Dr. Mary Claire Haver, MD – 143 Studios
Are You Remembering the Good Times? – Greater Good Science Center at UC Berkeley
SHE MD Podcast: A Women’s Health Advocacy Platform – SHE MD Podcast
The Spillover: How the Texas Abortion Ban Shook Up Eastern New Mexico – Futuro Media Group
Best Co-Hosts, Features (Podcasts)
Armchair Expert With Dax Shepard – Wondery
The Lonely Island and Seth Meyers Podcast – Rabbit Grin Productions
We Can Do Hard Things – Audacy Podcasts and Paper Kite Podcasts
The Pivot Podcast
SmartLess – SiriusXM
Comedy, Shows (Podcasts)
Office Ladies – Audacy Podcasts and Paper Kite Podcasts
Lovett or Leave It – Crooked Media
Las Culturistas with Matt Rogers and Bowen Yang – iHeartPodcasts
SmartLess – SiriusXM
Office Hours Live with Tim Heidecker – Podglomerate
Comedy, Individual Episode (Podcasts)
The Bald and the Beautiful with Trixie and Katya – Studio71
Petty Crimes – Bobby
Halfway to Horse Town with Luke Null – Almost Friday Media
My Momma Told Me: New Year, New Black-Eyed Peas (with Monét X Change) – Big Money Players Network
Toni and Ryan – Toni and Ryan
Interview/Talk Show, Shows (Podcasts)
The Oprah Podcast – Harpo
Baby, This Is Keke Palmer – Wondery
The Assignment with Audie Cornish – CNN
Why Is This Happening? With Chris Hayes – MSNBC
The Weekly Show – Jon Stewart – MTV Entertainment Studios
Business, Shows (Podcasts)
Pivot – Vox Media
Money Stuff – Debbie Hoffman
The Unshakeables – Ruby, iHeartMedia Branded Audio Studio
The Next Wave – HubSpot
WorkLife with Adam Grant – TED Audio Collective
News & Politics, Shows (Podcasts)
Pod Save America – Crooked Media
Next Question With Katie Couric – Katie Couric Media
Apple News Today – Apple
Lincoln Project Podcast With Rick Wilson: “So Much Blood”
Post Reports – The Washington Post
News & Politics, Individual Episode (Podcasts)
Al Jazeera Investigates: The Minister’s Millions – Ep. 4 – The Super Pep – Al Jazeera I-Unit
Apple News In Conversation – Individual Episode, News & Politics – Apple News
Mock Trial: Should the Courts Restrict Access to the Abortion Pill? – Open to Debate
Reuters Econ World – Reuters
Today, Explained – Vox Media
Diversity, Equity, Inclusion & Belonging, Limited-Series & Specials (Podcasts)
Made It Out (To the Polls)
Empire City: The Untold Origin Story of the NYPD – Wondery
ABC Audio – ‘Reclaimed: The Lifeblood of Navajo Nation’ – ABC News
Rebel Spirit – Ninth Planet Audio
Unfit for Service – Wavland
Diversity, Equity, Inclusion & Belonging, Shows (Podcasts)
The Pink House with Sam Smith – Lemonada Media
National Immigration Law Center: Freedom to Thrive – National Immigration Law Center
Accessibility Accelerator: The Podcast – Accessibility Accelerator
Uncivil Liberties with Goldie Taylor – Audible
ADHD Aha! – Understood.org
Interview/Talk Show, Individual Episode (Podcasts)
Possible | Kara Swisher on AI, media, and accountability – Wonder Media Network
Skip Intro – Zoe Saldaña – Netflix
Obama 15-Year Anniversary Special – Institute of Politics/CNN
On the Ground in Gaza — With Arwa Damon – New Lines Magazine
The Bert Show Interviews Usher – The Bert Show
Best Video Series, Features (Podcasts)
New Heights with Jason & Travis Kelce – Wondery
Nightcap Best Video Series – Hirsch Leatherwood
My First Million – HubSpot
The Pivot Podcast
Oprah Reveals All – Life-Changing Lessons on Weight, Shame & Worthiness – The Jamie Kern Lima Show
Fashion & Beauty, General Social (Social)
Rare Beauty by Selena Gomez – Best Social, Fashion & Beauty – Rare Beauty by Selena Gomez
Alexis Bittar: The Bittarverse
Byrdie – Dotdash Meredith
Retrofête
theSkimm’s Fashion You’ll Actually Wear Week
Weird, General Social (Social)
Nutter Butter, You Good? – Dentsu Creative US
Effin’ Birds
Mrs. Space Cadet – MSC Media
Nat Geo Animals Social Media – National Geographic
Zeppelinmoon
Best Social Video Series, Features (Social)
Street You Grew Up On – Season 4 – Simpson Street
Inside Out 2 | Going to the Movies with Joy & Sadness – Walt Disney Studios
Zach Woods Q&A at Eastfield High – Block Party
Between Us – Al Jazeera Media Network
Best In Travel 2025 Series – Lonely Planet
News & Politics, General Social (Social)
MSNBC on TikTok – MSNBC
ABC News on TikTok – ABC News
PBS News Instagram Channel – PBS News Hour
The Washington Post on Instagram – The Washington Post
Openly: LGBTQ+ News on TikTok – Thomson Reuters Foundation
Best Use of Filters/Lenses, Features (Social)
Fenty Beauty ” Which Riri Are You?” Lip Looks TikTok Filter – Fenty Beauty
Zach Woods Joins Social Media – Block Party
Lego Bricktacular – Arcadia
Indiana Pacers – Best Use of Filter – Indiana Pacers & Indiana Fever
Harry Potter Snapchat Lenses and Landmarkers – Warner Bros. Discovery
Best Use of AI, Features (Social)
The First Fall Day – Deutsch
Following Wildfire – Dentsu Creative Canada
Fiiiiinger Lickin’ Good – Leo Burnett Chicago
Best Friends Forever: AI Road Trip – Google
IVA Popsurreal
Celebrity/Fan, General Social (Social)
Deuxmoi World
Kyle MacLachlan’s Social Media – Full Picture Productions
Mariah Carey’s It’s Time!!! Partnership with Kay Jewelers – RhythmInfluence
Zach Woods – Block Party
Andrew Zimmern – Intuitive Content
Arts & Entertainment, Social Video Short Form (Social)
Apt. by Rosé ft. Bruno Mars YouTube Shorts Challenge – We Are Social U.S.
The Storm: KÀ by Cirque du Soleil – Cirque du Soleil
Paris 1874 – National Gallery
I Just Told My Therapist I Love Him – QuillBot
Meet the Auctioneer: Sotheby’s Phyllis Kao – Sotheby’s
Best User Experience, App Features (Apps & Software)
Apple Fitness+
What’s Cooking? App – Kraft Heinz
CleanMyMac – MacPaw
iOS app of OTTO – Otto
Vimo Rebinder – Vimolab
Best Use of AI & Machine Learning, App Features (Apps & Software)
Notion AI Assistant – BUCK
Goldee – Shadowboxer
Adobe Premiere Pro Generative Extend – Adobe
Ebb by Headspace: An empathetic AI companion – Headspace
Just ask ‘Siri’! Redesign your space with Planner 5D + Apple Intelligence – Planner 5D
Connected Products & Wearables, App Features (Apps & Software)
Oura Ring – Oura Health
Volkswagen RooBadge
TENA SmartCare by Essity: Track & manage your bladder
The SoundShirt
Apple Fitness+
