A new study has revealed the video games with the most popular merchandise, with Fallout topping the list.
CS Gaming site, Clash.gg, analyzed the video games with the highest average monthly search volumes for online searches relating to merchandise. The final ranking was determined by the games with the highest search volumes.
The study named Fallout as the video game with the most popular merchandise, topping the ranking with an average monthly search volume of 58,513 per 100,000 people. The game’s merchandise is undoubtedly in high demand following the success of the Amazon Prime adaptation, which was released earlier this year. Fallout merchandise is instantly recognizable for its inclusion of the iconic mascot, Vault Boy.
Elden Ring is in second place with an average monthly search volume of 17,697 per 100,000 people. The popular 2022 game has inspired merchandise ranging from candles to plant potholders.
According to the study, The Last of Us has the third-most-popular video game merchandise, totaling an average monthly search volume of 14,125 per 100,000 people. The TV adaptation of The Last of Us, starring Bella Ramsey and Pedro Pascal, was met with widespread critical acclaim and created a heightened demand for the game’s merchandise.
Baldur’s Gate appears in fourth place with an average monthly search volume of 11,003 per 100,000 people. The study found that Baldur’s Gate merchandise is one of the most popular searches in South Dakota and Washington.
The top 10 games with the most popular merchandise:
| Rank | Video Game | Average Monthly Search Volume per 100k |
| 1 | Fallout | 58,513 |
| 2 | Elden ring | 17,697 |
| 3 | The Last of Us | 14,125 |
| 4 | Baldur’s Gate | 11,003 |
| 5 | Final Fantasy | 10,690 |
| 6 | Resident Evil | 9,882 |
| 7 | Stardew Valley | 9,404 |
| 8 | Fortnite | 8,538 |
| 9 | Cyberpunk | 7,385 |
| 10 | Legend of Zelda | 6,893 |
Final Fantasy has the fifth most popular merchandise, with an average monthly search volume of 10,690 per 100,000 people. Delaware and Nevada are among the states frequently searching for “Final Fantasy merch.”
Resident Evil appears in sixth place in the ranking, with an average monthly search volume of 9,882 per 100,000 people. The iconic horror game series has inspired merchandise ranging from sunglasses to plushies.
Stardew Valley has the seventh most popular merchandise with an average monthly search volume of 9,404 per 100,000 people. The 2016 farming simulator game has a dedicated following, with many fans creating merchandise featuring their favorite characters in the game. According to the study, “Stardew Valley merch” is one of the most popular searches in Minnesota and Wisconsin.
According to the study, Fortnite has the eighth most popular merchandise, totaling an average monthly search volume of 8,538 per 100,000 people. The 2017 online game has a widespread fanbase, and a vast supply of merchandise. The study found that “Fortnite merch” is one of the most popular searches in Louisiana.
Cyberpunk 2077 is in ninth place with an average monthly search volume of 7,385 per 100,000 people. The 2020 action game offers a wide range of merchandise, including replicas of the character’s clothing and figurines.
The study revealed that The Legend of Zelda has the tenth most popular merchandise, with an average monthly search volume of 6,893 per 100,000 people. According to the study, “Legend of Zelda merch” is one of the most popular searches in Wyoming.
The study revealed that Wyoming is the state with the highest overall search volume for video game merchandise. Alaska has the second-highest number of searches, while Vermont has the third.
Gabriele Asaro, Head of SEO and Research at Clash.gg, commented:
“Merchandise is hugely significant in the video game community as it allows fans to express their love for their favorite games beyond the screen, whether this involves wearing an item of clothing or purchasing a piece of home décor.
“It’s fascinating to see which games have more popular merchandise than others. Most high-ranking games in this study feature iconic and memorable characters, such as The Last of Us and Stardew Valley.
“However, the top 10 ranking also includes some surprising omissions. Despite offering a wide variety of merch, iconic games like Pokémon, Animal Crossing and Minecraft did not appear among the top-ranking games.
“As this study highlights, art-style is another popular component of video game merchandise. For example, Fallout ranks so highly because the merch features the game’s recognizable mascot, Vault Boy – characterized by his cartoon style and signature thumbs-up pose.
“Ultimately, the sign of a popular video game is the demand for merchandise, which is why this ranking includes so many beloved and iconic games within the gaming community.”
This information was provided by the CS Gaming Site, Clash.gg.
