Warner Bros. Discovery is set to launch its premium streaming service, Max, in Turkey on April 15, marking a significant milestone in its global expansion. This launch comes as part of a strategic rebranding that will see the popular Turkish streaming platform, BluTV, transition into Max. This move underscores Warner Bros. Discovery’s commitment to strengthening its presence in the region by combining the appeal of local content with a rich library of global hits.
The integration of BluTV into Max is designed to enhance the streaming experience for Turkish audiences by offering a diverse range of content. Subscribers will gain access to Turkish originals that BluTV is known for, alongside an extensive catalog of international content, including HBO series, Max Originals, and content from Eurosport, Cartoon Network, Cartoonito, CNN International, and Discovery+. This merger aims to create a one-stop platform that caters to a wide variety of viewer preferences, ensuring that both local and global audiences find something that resonates with them.
Warner Bros. Discovery has emphasized its commitment to investing in local productions, with plans to introduce new Turkish originals on Max in the coming months. This strategy is expected to not only boost the platform’s appeal in Turkey but also contribute to the growth of the local entertainment industry by providing opportunities for Turkish talent and storytellers. The company is confident that this blend of local and global content will set a new standard for streaming services in the region.
The launch of Max in Turkey is part of a broader effort by Warner Bros. Discovery to expand its global footprint. With Turkey being the 77th country to welcome Max, this move highlights the service’s ambitious plan to reach a broader audience worldwide. Currently, Max boasts 116.9 million subscribers, with a significant increase of 6.4 million added in the fourth quarter of 2024. The inclusion of Turkey, a populous country in the EMEA region with a growing entertainment market, presents an exciting opportunity to engage millions of new viewers with high-quality content from Warner Bros. Discovery’s esteemed studios.
Jamie Cooke, General Manager for Central and Eastern Europe, the Middle East, North Africa, and Turkey at Warner Bros. Discovery, expressed enthusiasm about the integration of BluTV into Max. He highlighted that this move not only enhances the user experience but also provides subscribers with a more comprehensive and diverse content library. Cooke emphasized that this milestone represents a significant step in fully integrating BluTV into the Warner Bros. Discovery global portfolio, signaling a new era of growth and innovation.
In conclusion, the launch of Max in Turkey is a strategic move that leverages BluTV’s local expertise and Warner Bros. Discovery’s global content prowess. By offering a blend of Turkish originals and international hits, Max aims to captivate audiences in Turkey and further solidify its position as a leading streaming service in the region. This expansion is part of Warner Bros. Discovery’s broader goal to entertain and engage fans worldwide with premium content, marking an exciting chapter in the company’s journey towards global streaming dominance.
